Publication: Influencia de la gestión estratégica en la competitividad empresarial del Ceba San Marcos, Huamachuco 2022
No Thumbnail Available
Date
2024
Authors
Garro Maslucán, María Celia
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Nacional de Trujillo
Abstract
La presente investigación tuvo como objetivo general determinar la influencia de la gestión estratégica en la competitividad empresarial del CEBA San Marcos de Huamachuco 2022. El problema de la investigación fue ¿Cómo influye la gestión estratégica en la competitividad empresarial del CEBA San Marcos de Huamachuco 2022? El diseño de investigación que se aplicó fue explicativo y de corte transversal; la población estuvo conformada por 9 docentes y 129 alumnos del CEBA San Marcos; los mismos que constituyen parte de la muestra. Se aplicó para la recolección de datos el cuestionario. Entre los resultados se obtuvo que tanto la variable independiente como la dependiente califican a nivel regular, dado que sus indicadores califican también a nivel regular. Se concluyó que la gestión estrategia tiene una influencia significativa en la competitividad de la empresa, de acuerdo a la Correlación de Pearson, según docentes fue de r=0.781 y un valor de significancia de 0.013; y por parte de los alumnos según Rho Spearman fue de r= 0.770 con significancia de 0.00.
ABSTRACT The general objective of this research was to determine the influence of strategic management on the business competitiveness of the CEBA San Marcos de Huamachuco 2022. The research problem was: How does strategic management influence the business competitiveness of the CEBA San Marcos de Huamachuco 2022? The research design that was applied was explanatory and cross-sectional; The population was made up of 9 teachers and 129 students from CEBA San Marcos; the same ones that constitute part of the sample. The questionnaire was applied for data collection. Among the results, it was obtained that both the independent and dependent variables qualify at a regular level, given that their indicators also qualify at a regular level. It is concluded that strategic management significantly influences the business competitiveness of CEBA San Marcos, according to the sample of teachers, the Pearson correlation r= 0.781 and a significance value of 0.013; and according to the sample of students, the Rho Spearman correlation, r= 0.770 with a significance of 0.00.
ABSTRACT The general objective of this research was to determine the influence of strategic management on the business competitiveness of the CEBA San Marcos de Huamachuco 2022. The research problem was: How does strategic management influence the business competitiveness of the CEBA San Marcos de Huamachuco 2022? The research design that was applied was explanatory and cross-sectional; The population was made up of 9 teachers and 129 students from CEBA San Marcos; the same ones that constitute part of the sample. The questionnaire was applied for data collection. Among the results, it was obtained that both the independent and dependent variables qualify at a regular level, given that their indicators also qualify at a regular level. It is concluded that strategic management significantly influences the business competitiveness of CEBA San Marcos, according to the sample of teachers, the Pearson correlation r= 0.781 and a significance value of 0.013; and according to the sample of students, the Rho Spearman correlation, r= 0.770 with a significance of 0.00.
Description
Keywords
Gestión estratégica, Competitividad empresarial, Evaluación estratégica