Estrategias competitivas para incrementar los servicios de alquiler de maquinaria pesada para la industria de la construcción de la empresa "Jelax S.A.C." 2012.
Pacara Correa, Zulema Ana Victoria
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The present research work was developed with the aim of proposing competitive strategies to increase the rental services of heavy machinery for the construction industry company JELAX SAC starting in 2012, was asked the question What competitive strategies allow to increase the rental of heavy equipment for construction industry JELAX SAC company? solution and in response developed the following hypothesis: competitive strategies that increase the rental services of heavy machinery for the construction industry company JELAX SAC are: overall cost leadership and differentiation. In the present study we used the descriptive design and methods: deductive - inductive, analytic - synthetic and statistical. It also used the survey and observation as research techniques. From the results we can note that the majority of customers are satisfied with the services provided by the company, so the company will continue to make improvements in order to achieve a higher level of satisfaction. This research report concludes that by applying competitive strategies allow the company JELAX SAC services increase plant hire, well, be more competitive and improve those areas in which the company is showing weakness.