El nuevo enfoque de Responsabilidad Social Empresarial y su influencia en la decisión de compra de los consumidores del distrito de Trujillo. 2013.
Bracamonte Rios, Teresa Susana
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In the last years Corporate Social Responsibility, has become important in global organizations, which has generated a new concept of consumer, the "Responsible Consumer", one who is able to make purchases thinking about what companies offer to society. Nowadays consumers have an increasing attention to the behavior of companies in relation to the environment, clean production, recycling, among others. In this context, it is clear that companies must take into account the consumer and their perception of the social issues in ensuring the profitability of their organizations. The purpose of this research is to evaluate what is the relationship between corporate social responsibility and the purchase decision of consumers of the district of Trujillo.