Estrategia de marketing y el posicionamiento del turismo - distrito de Huamachuco - 2013.
Padilla Calderón, Dina Mishell
MetadatosMostrar el registro completo del ítem
The present research is referred to determine marketing strategies, for which we posed the question "¿WHAT ALLOW POSITION MARKETING STRATEGIES IN TOURISM DISTRICT HUAMACHUCO, YEAR 2013?” Being the hypothesis as follows: Marketing Strategies that allow Position the Tourism District Huamachuco 2013 are: Tourism Product Strategies, Diversification Strategies and Promotion Strategies Tourist, which has been confirmed by the results obtained. As the object of investigation that Huamachuco district has a lot of wealth in terms of tourism and to seize, was raised Marketing Strategies tha tallow Position the tourism district Huamachuco 2013. To collect the data we created two data collection instruments, survey of tourists and interview that was applied to the primary responsibility Huamachuco tourism sector.