Incremento de participación en el mercado del segmento de la tercera edad y generación de significativas oportunidades de inversión en el sector servicios en la provincia de Trujillo, 2013.
Muñante Abad, Luisa Cecilia
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The present research has, as main objective, to determine the investment opportunities generated by the increased market participation of the elderly segment in the province of Trujillo, through this investigation, it is expected to show the multiple opportunities which can be exploited facing this expanding market. In order to carry out with this investigation, basic resources were used, such as surveys, applied to the people of this province which is affected by this reality After the research, it was found that the main needs faced by this market are involved in health services, followed by food services and resting homes which are highly needed services with an almost nonexistent offer. About consumers, it is known that the 56% of people are among 60 to 70 years old. People consider as main needs, the existence of customized health services, as the need of wellness related services such as sports or similar; as some other needed services the pint to food, entertainment and touristic services. Finally, after the research in the province of Trujillo, it could be determined the presence of significant investment opportunities generated by the increased market participation of the elderly segment in the province of Trujillo by year 2013.