La Responsabilidad Social con la comunidad como atributo de identidad en la construcción de la imagen corporativa de la Cooperativa León XIII del distrito de Trujillo - 2013.
Quiliche Espejo, Cristhian Alonso
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The present research work aims at assessing the impact of Social Responsibility as an attribute in the formation of corporate image SAVINGS AND CREDIT COOPERATIVE LEON XIII. The research problem is referred to the following question: Is the Social Responsibility to the community is an identity attribute that contributes to building the corporate image of the cooperative district Leo XIII Trujillo? , Whose hypothesis is: The Social Responsibility to the community is an identity attribute that contributes to building the corporate image of the cooperative district Leo XIII Trujillo. Stressing study variables: independent variable: Social responsibility to the community, and Dependent Variable: Corporate image of the cooperative Leo XIII. With the evaluation of the impact of social responsibility on the corporate image of the cooperative Leòn XIII, the company will develop strategic projects, which will increase its good corporate image and strengthen its position. Descriptive design was used, and the following methods: analytical and inductive. The study population consisted of inhabitants of the district of Montreal, from which established a representative sample of 384 people. Technique was applied as the survey data collection. Through the results, it can be seen that the Cooperative Savings and Credit Leo XIII recognized and has prestige, but there is a part of the respondents agree that the actions of social responsibility of the Cooperative Savings and Credit Leo XIII focuses more on social assistance rather than on other aspects. With this research report concluded that social responsibility is an attribute of identity in corporate image building Leo XIII.