Plantear estrategias de comunicación para contribuir a mejorar la imagen institucional de la Municipalidad Provincial de Ascope – 2016
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Date
2021
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Universidad Nacional de Trujillo
Abstract
La presente investigación versa sobre las estrategias de comunicación y su incidencia en la imagen institucional de la Municipalidad Provincial de Ascope, durante el año 2016. El objetivo general es: plantear estrategias de comunicación interna, externa y participativa con la finalidad de contribuir a la mejora de la imagen institucional de la municipalidad, seguido de los objetivos específicos que tratan sobre: describir las estrategias de comunicación, identificar la percepción de la imagen institucional y realizar una propuesta de mejora relativa a las estrategias que ha de aplicar la municipalidad. La metodología empleada en la investigación es descriptiva – transversal y propositiva. El estudio se aplicó a un total de 371 personas pertenecientes a la provincia de Ascope y a los trabajadores municipales, a quienes se les aplicaron una entrevista y un cuestionario con el fin de recopilar información que sustente el presente trabajo de investigación.
This research is about communication strategies and their impact on the institutional image of the Provincial Municipality of Ascope, during 2016. The general objective is: to propose internal, external and participatory communication strategies in order to contribute to the improvement of the institutional image of the municipality, followed by the specific objectives that deal with: describing communication strategies, identifying the perception of the institutional image and making a proposal for improvement regarding the strategies to be applied by the municipality. The methodology used in the research is descriptive - transversal and propositional. The study was applied to a total of 371 people belonging to the province of Ascope and to municipal workers, to whom an interview and a questionnaire were applied in order to collect information that supports the present research work.
This research is about communication strategies and their impact on the institutional image of the Provincial Municipality of Ascope, during 2016. The general objective is: to propose internal, external and participatory communication strategies in order to contribute to the improvement of the institutional image of the municipality, followed by the specific objectives that deal with: describing communication strategies, identifying the perception of the institutional image and making a proposal for improvement regarding the strategies to be applied by the municipality. The methodology used in the research is descriptive - transversal and propositional. The study was applied to a total of 371 people belonging to the province of Ascope and to municipal workers, to whom an interview and a questionnaire were applied in order to collect information that supports the present research work.
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Keywords
Comunicación, Ciencias de la comunicación, Estrategias de comunicación