Marketing jurídico y su incidencia en la imagen corporativa de microempresas del sector legal Trujillo, 2023
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Date
2024
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Universidad Nacional de Trujillo
Abstract
La investigación tuvo como objetivo general determinar la incidencia del marketing jurídico en la imagen corporativa de las microempresas del sector legal en Trujillo, 2023. El tipo de investigación es aplicada, de nivel correlacional, el diseño fue no experimental, de alcance transversal y descriptivo. La población fueron las microempresas del sector jurídico de la ciudad de Trujillo, la muestra está conformada por 204 microempresas del sector legal, la técnica fue la encuesta y el instrumento el cuestionario. Los resultados indicaron que el 36.27% de las microempresas del sector legal en Trujillo mencionaron que el nivel del marketing jurídico es bajo; el 40.20% indicaron que el nivel es medio y el 23.53% mencionaron que el nivel es alto. Por lo tanto, el nivel es medio. el 44.12% de las microempresas del sector legal en Trujillo mencionaron que el nivel de la imagen corporativa es bajo; el 43.14% indicaron que el nivel es medio y el 12.75% mencionaron que el nivel es alto. Por lo tanto, el nivel es bajo. Se determinó que el valor de Rho Spearman fue de 0.867 el valor de significancia es 0.000 siendo menor que 0.05. Por lo tanto, se concluyó que el marketing jurídico incide significativamente en la imagen corporativa de las microempresas del sector legal en Trujillo, 2023.
The general objective of the research was to determine the incidence of legal marketing on the corporate image of microenterprises in the legal sector in Trujillo, 2023. The type of research is applied, correlational level, the design was non-experimental, transversal and descriptive in scope. The population was the microenterprises of the legal sector of the city of Trujillo, the sample is made up of 204 microenterprises of the legal sector, the technique was the survey and the instrument was the questionnaire. The results indicated that 36.27% of the microenterprises in the legal sector in Trujillo mentioned that the level of legal marketing is low; 40.20% indicated that the level is medium and 23.53% mentioned that the level is high. Therefore, the level is medium. 44.12% of microenterprises in the legal sector in Trujillo mentioned that the level of corporate image is low; 43.14% indicated that the level is medium and 12.75% mentioned that the level is high. Therefore, the level is low. It was determined that the Rho Spearman value was 0.867, the significance value is 0.000, being less than 0.05. Therefore, it was concluded that legal marketing significantly affects the corporate image of microenterprises in the legal sector in Trujillo, 2023.
The general objective of the research was to determine the incidence of legal marketing on the corporate image of microenterprises in the legal sector in Trujillo, 2023. The type of research is applied, correlational level, the design was non-experimental, transversal and descriptive in scope. The population was the microenterprises of the legal sector of the city of Trujillo, the sample is made up of 204 microenterprises of the legal sector, the technique was the survey and the instrument was the questionnaire. The results indicated that 36.27% of the microenterprises in the legal sector in Trujillo mentioned that the level of legal marketing is low; 40.20% indicated that the level is medium and 23.53% mentioned that the level is high. Therefore, the level is medium. 44.12% of microenterprises in the legal sector in Trujillo mentioned that the level of corporate image is low; 43.14% indicated that the level is medium and 12.75% mentioned that the level is high. Therefore, the level is low. It was determined that the Rho Spearman value was 0.867, the significance value is 0.000, being less than 0.05. Therefore, it was concluded that legal marketing significantly affects the corporate image of microenterprises in the legal sector in Trujillo, 2023.
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HUMANITIES and RELIGION::History and philosophy subjects::History subjects::History