Responsabilidad social su influencia en la competitividad empresarial de las empresas constructoras del distrito Trujillo - 2023
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Date
2024
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Universidad Nacional de Trujillo
Abstract
La presente investigación tuvo como propósito determinar la influencia de la
responsabilidad social en la competitividad de las empresas constructoras del distrito de
Trujillo- 2023; además de dar respuesta a la pregunta ¿Cuál es la influencia de la
responsabilidad social en la competitividad de las empresas constructoras del distrito de
Trujillo- 2023?; que lleva a formular la hipótesis de investigación que la responsabilidad
social tiene incidencia positiva en la competitividad de las empresas constructoras del
distrito de Trujillo- 2023.
En el presente estudio se empleó el diseño explicativo, la muestra fue conformada por 115
empresas constructoras. Para recolectar los datos cuantitativos se emplearon dos
cuestionarios para medir, uno para la responsabilidad social y otro para la competitividad,
los resultados encontrados se muestran en tablas y figuras estadísticas de forma ordenada
y detallada, las cuales fueron procesadas a través del software de estadística para ciencias
sociales SPSS V25, se llegó a la conclusión de que existe influencia positiva entre la
responsabilidad social y competitividad de las empresas constructoras del Distrito de
Trujillo -2023, con un valor de coeficiente de correlación de Pearson de 0.837 y un nivel
de significancia inferior a 0.05 (p=0.000).
The purpose of this research is to determine the influence of social responsibility on the competitiveness of construction companies in the district of Trujillo- 2023; in addition to answering the question “What is the influence of social responsibility on the competitiveness of construction companies in the district of Trujillo- 2023”; which leads to formulate the research hypothesis that social responsibility has a positive impact on the competitiveness of construction companies in the district of Trujillo- 2023. In the present study the explanatory design was used, the sample consisted of 115 construction companies. To collect quantitative data, two questionnaires were used to measure, one for social responsibility and the other for competitiveness, the results found are shown in tables and statistical figures in an orderly and detailed manner, which were processed through the statistical software for social sciences SPSS V25, it was concluded that there is a positive influence between social responsibility and competitiveness of construction companies in the District of Trujillo -2023, with a Pearson correlation coefficient value of 0. 837 and a significance level of less than 0.05 (p=0.000).
The purpose of this research is to determine the influence of social responsibility on the competitiveness of construction companies in the district of Trujillo- 2023; in addition to answering the question “What is the influence of social responsibility on the competitiveness of construction companies in the district of Trujillo- 2023”; which leads to formulate the research hypothesis that social responsibility has a positive impact on the competitiveness of construction companies in the district of Trujillo- 2023. In the present study the explanatory design was used, the sample consisted of 115 construction companies. To collect quantitative data, two questionnaires were used to measure, one for social responsibility and the other for competitiveness, the results found are shown in tables and statistical figures in an orderly and detailed manner, which were processed through the statistical software for social sciences SPSS V25, it was concluded that there is a positive influence between social responsibility and competitiveness of construction companies in the District of Trujillo -2023, with a Pearson correlation coefficient value of 0. 837 and a significance level of less than 0.05 (p=0.000).
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Keywords
Responsabilidad, Competitividad, Construcción, Sostenibilidad