Propuesta de Campaña social para prevenir la violencia contra la mujer, en jóvenes del distrito de El Porvenir-Trujillo – 2023
No Thumbnail Available
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Nacional de Trujillo
Abstract
Las denuncias por violencia contra la mujer en el territorio nacional se han incrementado durante los años 2020 y 2021 en el contexto de la pandemia por el virus del Covid19; constituyendo una problemática social importante en nuestro medio. En tal sentido, las campañas sociales, no siempre toman en cuenta aspectos como el nivel de conocimiento que se tiene con respecto a esta problemática. Con base en esta realidad, se planteó como objetivo elaborar una propuesta de campaña social para prevenir la violencia contra la mujer en el distrito de El Porvenir, Trujillo; tomando en cuenta el nivel de conocimiento sobre la violencia contra la mujer y las posturas de una muestra poblacional sobre las herramientas a utilizar en la campaña social. Para ello, se planteó una investigación de enfoque mixto, propositiva y transeccional; en donde se realizó una previa evaluación del nivel de conocimiento en torno a las dimensiones tipos de violencia, causas y consecuencias de la violencia contra la mujer, por medio de la aplicación de un cuestionario en 384 mujeres con edades entre 15 a 25 años. Luego, se aplicó un segundo instrumento (entrevista) centrado en los aspectos más críticos (items con menor nivel de conocimiento). Se encontró predominancia de un nivel alto de conocimiento en el 65.9% (253/384) de las mujeres encuestadas. Sin embargo, las mayores tasas de falencias (33% a 42%) en el cuestionario se reportaron dentro de la dimensión consecuencias; mientras que, dentro de las dimensiones causas y tipos de violencia se reportaron mayores falencias para la identificación de situaciones de violencia laboral (25%), el concepto de violencia mediática (28%) y la identificación de causas predisponentes (32%). La muestra evaluada estuvo a favor del empleo de herramientas audiovisuales (36.2%), redes sociales (93.1%), participación de ONGs y entornos virtuales (67.2%) e historias personales (69%). Las respuestas formuladas por 6 mujeres entrevistadas confirman el desconocimiento sobre nociones de violencia de género mediático y laboral; las acciones a tomar, los canales de ayuda y sobre las causas y consecuencias subyacentes a esta problemática. La propuesta de campaña social busca aportar mejoras en estos aspectos deficientes.
Reports of violence against women in the national territory have increased during the years 2020 and 2021 in the context of the Covid19 pandemic, constituting an important social issue in our environment. In this regard, social campaigns do not always take into account aspects such as the level of knowledge regarding this issue. Based on this reality, the objective was to develop a proposal for a social campaign to prevent violence against women in the district of El Porvenir, Trujillo; taking into account the level of knowledge about violence against women and the perspectives of a population sample on the tools to be used in the social campaign. For this purpose, a mixed-method, propositional, and transactional approach was proposed; where a previous evaluation of the level of knowledge about the dimensions of types of violence, causes, and consequences of violence against women was carried out, through the application of a questionnaire to 384 women aged between 15 and 25 years old. Then, a second instrument (interview) focused on the most critical aspects (items with a lower level of knowledge) was applied. A predominance of a high level of knowledge was found in 65.9% (253/384) of the surveyed women. However, the highest rates of deficiencies (33% to 42%) in the questionnaire were reported within the consequences dimension; while within the dimensions of causes and types of violence, greater deficiencies were reported for the identification of situations of workplace violence (25%), the concept of media violence (28%), and the identification of predisposing causes (32%). The evaluated sample was in favor of using audiovisual tools (36.2%), social networks (93.1%), the participation of NGOs and virtual environments (67.2%), and personal stories (69%). The responses provided by 6 interviewed women confirm the lack of knowledge about notions of media and workplace gender violence; actions to take, help channels, and the underlying causes and consequences of this issue. The proposal for the social campaign seeks to improve these deficient aspects.
Reports of violence against women in the national territory have increased during the years 2020 and 2021 in the context of the Covid19 pandemic, constituting an important social issue in our environment. In this regard, social campaigns do not always take into account aspects such as the level of knowledge regarding this issue. Based on this reality, the objective was to develop a proposal for a social campaign to prevent violence against women in the district of El Porvenir, Trujillo; taking into account the level of knowledge about violence against women and the perspectives of a population sample on the tools to be used in the social campaign. For this purpose, a mixed-method, propositional, and transactional approach was proposed; where a previous evaluation of the level of knowledge about the dimensions of types of violence, causes, and consequences of violence against women was carried out, through the application of a questionnaire to 384 women aged between 15 and 25 years old. Then, a second instrument (interview) focused on the most critical aspects (items with a lower level of knowledge) was applied. A predominance of a high level of knowledge was found in 65.9% (253/384) of the surveyed women. However, the highest rates of deficiencies (33% to 42%) in the questionnaire were reported within the consequences dimension; while within the dimensions of causes and types of violence, greater deficiencies were reported for the identification of situations of workplace violence (25%), the concept of media violence (28%), and the identification of predisposing causes (32%). The evaluated sample was in favor of using audiovisual tools (36.2%), social networks (93.1%), the participation of NGOs and virtual environments (67.2%), and personal stories (69%). The responses provided by 6 interviewed women confirm the lack of knowledge about notions of media and workplace gender violence; actions to take, help channels, and the underlying causes and consequences of this issue. The proposal for the social campaign seeks to improve these deficient aspects.
Description
Keywords
Comunicación, Violencia, Violencia de género, Mujer