“Influencia de la gestión comercial en la productividad del equipo de ventas de una distribuidora de helados, Trujillo 2021”
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Date
2024
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Universidad Nacional de Trujillo
Abstract
Esta investigación tiene como objetivo determinar de qué manera la gestión comercial influye en la productividad del equipo de ventas de una empresa distribuidora de helados en la ciudad de Trujillo, 2021. El estudio es de tipo explicativo con diseño no experimental; con una población de 16 colaboradores del área de ventas; se hizo uso de la técnica de la encuesta y como instrumento un cuestionario de 40 ítems. Los resultados se procesaron con la estadística descriptiva e inferencial, usando el programa Microsoft Excel y el paquete estadístico SPSS 24 para determinar la influencia existente entre las variables objeto de estudio. Se concluyó que la gestión comercial tiene una influencia positiva en la productividad del equipo de ventas de una empresa distribuidora de helados en la ciudad de Trujillo, 2021, debido a que el valor estadístico de chi-cuadrado de Pearson es de 28.000, un valor de p=0,000 a un nivel de significancia del 5%.
The objective of this research is to determine how commercial management influences the productivity of the sales team of an ice cream distribution company in the city of Trujillo, 2021. This is an explanatory study with a non-experimental design; with a population of 16 collaborators in the sales area; the survey technique was used and a 40-item questionnaire was used as an instrument. The results were processed with descriptive and inferential statistics, using the Microsoft Excel program and the SPSS 24 statistical package to determine the existing influence between the variables under study. It was concluded that commercial management has a positive influence on the productivity of the sales team of an ice cream distribution company in the city of Trujillo, 2021, due to the Pearson chi-square statistical value of 28,000, a value of p=0.000 at a significance level of 5%.
The objective of this research is to determine how commercial management influences the productivity of the sales team of an ice cream distribution company in the city of Trujillo, 2021. This is an explanatory study with a non-experimental design; with a population of 16 collaborators in the sales area; the survey technique was used and a 40-item questionnaire was used as an instrument. The results were processed with descriptive and inferential statistics, using the Microsoft Excel program and the SPSS 24 statistical package to determine the existing influence between the variables under study. It was concluded that commercial management has a positive influence on the productivity of the sales team of an ice cream distribution company in the city of Trujillo, 2021, due to the Pearson chi-square statistical value of 28,000, a value of p=0.000 at a significance level of 5%.
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Keywords
Gestión comercial, Productividad, Equipo de ventas