Estrategias de comunicación y su influencia en la mejora de la imagen corporativa del Cetpro Computronic – ciudad de Huamachuco: 2018
No Thumbnail Available
Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Nacional de Trujillo
Abstract
El presente estudio de investigación parte de un enunciado interrogativo: ¿Qué estrategias de comunicación influyen en la mejora de la imagen corporativa del CETPRO COMPUTRONIC - ciudad de Huamachuco:2018?; es una investigación descriptiva de corte trasversal, tuvo como objeto de estudios a los clientes internos y a los clientes potenciales externos; para recabar la información se diseñó dos cuestionarios de preguntas, el cual se aplicó para cada tipo de clientes, cada cuestionario se dividió en dos partes; la primera parte dirigido a auscultar la estrategias de comunicación, y la segunda dirigido a la imagen corporativa; como consecuencias de ello se arribó a las siguientes conclusiones: las estrategia publicitaria, el uso del internet, los medios sociales (Facebook, WhatsApp, etc.); así como los tradicionales (radio, Tv, Prensa); Las estrategia promocionales, de otorgar becas, medias becas, facilidades de pago; como la estrategia venta personal: visitar hogares y colegios, y como estrategia de relaciones públicas, organizar Conferencias, simposios, charlas, etc. Son las que van a mejorar la imagen corporativa de CETPRO COMPUTRONIC. De la ciudad de Huamachuco.
ABSTRACT This research study is based on an interrogative statement: What communication strategies influence the improvement of the corporate image of CETPRO COMPUTRONIC- city of Huamachuco: 2018 ?; It is a descriptive cross-sectional investigation, aimed at studies of internal clients and external potential clients, to collect the information two questionnaires were designed, which was applied for each type of clients, each questionnaire was divided into two parts; the first part aimed at auscultating communication strategies, and the second part aimed at the corporate image; As a consequence, the following conclusions were reached: advertising strategy, internet use, social media (Facebook, WhatsApp, etc.); as well as the traditional ones (radio, TV, Press); The promotional strategies, to grant scholarships, half scholarships, payment facilities; as the personal sales strategy: visit homes and schools, and as a public relations strategy, organize conferences, symposia, talks, etc. They are the ones that will improve the corporate image of CETPRO COMPUTRONIC. From the city of Huamachuco.
ABSTRACT This research study is based on an interrogative statement: What communication strategies influence the improvement of the corporate image of CETPRO COMPUTRONIC- city of Huamachuco: 2018 ?; It is a descriptive cross-sectional investigation, aimed at studies of internal clients and external potential clients, to collect the information two questionnaires were designed, which was applied for each type of clients, each questionnaire was divided into two parts; the first part aimed at auscultating communication strategies, and the second part aimed at the corporate image; As a consequence, the following conclusions were reached: advertising strategy, internet use, social media (Facebook, WhatsApp, etc.); as well as the traditional ones (radio, TV, Press); The promotional strategies, to grant scholarships, half scholarships, payment facilities; as the personal sales strategy: visit homes and schools, and as a public relations strategy, organize conferences, symposia, talks, etc. They are the ones that will improve the corporate image of CETPRO COMPUTRONIC. From the city of Huamachuco.
Description
Keywords
Estrategias de comunicación, Imagen corporativa, Comunicación corporativa