Características de las video-reseñas de libros peruanos en YouTube y su influencia en los lectores
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Date
2024
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Universidad Nacional de Trujillo
Abstract
Este estudio busca identificar las características del lenguaje de las video-reseñas de libros en
el canal de YouTube Un espacio para Ana, así como establecer un modelo de estructuración
adecuado que influya positivamente en la decisión de lectura de los espectadores de dichos
vídeos.
Se traza un modelo estructural para video-reseñas, adecuado para distintos géneros literarios
(ficción, poesía y ensayo). Esto tiene como propósito contribuir al conocimiento de los hábitos
de lectura y ofrecer un modelo para la producción de video-reseñas, reconociendo la necesidad
de aportar a la mejora de los niveles de lectura.
Mediante una metodología mixta, que combina herramientas cualitativas y cuantitativas, se
observaron aspectos clave: el uso de un lenguaje cercano y emocional, la organización
narrativa y la interacción con los espectadores. A pesar de que los videos generan interés en
los libros reseñados, este interés no siempre se traduce en lectura activa, aunque sí impacta
más en el conocimiento y la comprensión del contenido.
El estudio concluyó que las video-reseñas estructuradas adecuadamente pueden convertirse en
herramientas efectivas para la promoción de la lectura, especialmente en entornos digitales.
Sin embargo, se identifican oportunidades para profundizar en el análisis crítico y mejorar la
accesibilidad técnica y literaria de los contenidos presentados.
This study seeks to identify the characteristics of the language of video reviews of books on the YouTube channel Un espacio para Ana, as well as to establish an appropriate structuring model that positively influences the reading decision of the viewers of such videos. A structural model for video-reviews is outlined, suitable for different literary genres (fiction, poetry and essay). The purpose of this is to contribute to the knowledge of reading habits and to offer a model for the production of video-reviews, recognizing the need to contribute to the improvement of reading levels. Through a mixed methodology, combining qualitative and quantitative tools, key aspects were observed: the use of a close and emotional language, narrative organization and interaction with viewers. Although the videos generate interest in the books reviewed, this interest does not always translate into active reading, although it does have a greater impact on knowledge and understanding of the content. The study concluded that properly structured video reviews can become effective tools for reading promotion, especially in digital environments. However, opportunities are identified to deepen critical analysis and improve the technical and literary accessibility of the content presented.
This study seeks to identify the characteristics of the language of video reviews of books on the YouTube channel Un espacio para Ana, as well as to establish an appropriate structuring model that positively influences the reading decision of the viewers of such videos. A structural model for video-reviews is outlined, suitable for different literary genres (fiction, poetry and essay). The purpose of this is to contribute to the knowledge of reading habits and to offer a model for the production of video-reviews, recognizing the need to contribute to the improvement of reading levels. Through a mixed methodology, combining qualitative and quantitative tools, key aspects were observed: the use of a close and emotional language, narrative organization and interaction with viewers. Although the videos generate interest in the books reviewed, this interest does not always translate into active reading, although it does have a greater impact on knowledge and understanding of the content. The study concluded that properly structured video reviews can become effective tools for reading promotion, especially in digital environments. However, opportunities are identified to deepen critical analysis and improve the technical and literary accessibility of the content presented.
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Keywords
Video-reseñas, Lectura, YouTube, Promoción literaria, Hábitos de lectura