Propuesta de plan de marketing digital para mejorar el posicionamiento de la empresa Nor Alimentos, Trujillo – 2023
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Date
2024
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Universidad Nacional de Trujillo
Abstract
La presente investigación se denomina Propuesta de Plan de Marketing Digital para mejorar el posicionamiento de la empresa Nor Alimentos, Trujillo – 2023 y tuvo como objetivo general elaborar la propuesta de plan de marketing digital para mejorar el posicionamiento de la empresa Nor Alimentos en Trujillo. El tipo de investigación por su enfoque es cuantitativo, y por sus fines, es descriptiva. El diseño de la investigación es no experimental, transversal y propositiva. Se aplicó un muestreo no probabilístico por conveniencia, con una muestra constituida por 50 clientes de la empresa. Se recolectó la información mediante una encuesta de acuerdo a las variables por medir, para conocer su posicionamiento. Para el procesamiento de datos, se seleccionó, clasificó y organizó tablas debidamente tabuladas. La presente investigación permitió concluir que la empresa Nor Alimentos deberá incorporar las siguientes estrategias claves como el posicionamiento, la segmentación, una página de aterrizaje, aplicativos móviles, campañas en redes sociales y el márquetin de contenidos para así mejorar su posicionamiento, por lo que, en calidad de investigador, propongo la aplicación del plan de marketing digital.
This research is titled Digital Marketing Plan Proposal to improve the positioning of the company Nor Alimentos, Trujillo – 2023 and its general objective was to develop a digital marketing plan proposal to improve the brand positioning of the company Nor Alimentos in Trujillo. The type of research is quantitative in its approach and descriptive in its purpose. The research design is non-experimental, cross-sectional and propositional. A non-probabilistic convenience sampling was applied, with a sample of 50 clients of the company. The information was collected through a survey according to the variables to be measured, in order to know their positioning. For data processing, the data was selected, classified and organized in tabulated tables. This research led to the conclusion that the company Nor Alimentos should incorporate the following key strategies such as positioning, segmentation, a landing page, mobile applications, social media campaigns and content marketing to improve its positioning, so, as a researcher, I propose the implementation of the digital marketing plan.
This research is titled Digital Marketing Plan Proposal to improve the positioning of the company Nor Alimentos, Trujillo – 2023 and its general objective was to develop a digital marketing plan proposal to improve the brand positioning of the company Nor Alimentos in Trujillo. The type of research is quantitative in its approach and descriptive in its purpose. The research design is non-experimental, cross-sectional and propositional. A non-probabilistic convenience sampling was applied, with a sample of 50 clients of the company. The information was collected through a survey according to the variables to be measured, in order to know their positioning. For data processing, the data was selected, classified and organized in tabulated tables. This research led to the conclusion that the company Nor Alimentos should incorporate the following key strategies such as positioning, segmentation, a landing page, mobile applications, social media campaigns and content marketing to improve its positioning, so, as a researcher, I propose the implementation of the digital marketing plan.
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Keywords
Comunicación, Marketing, Publicidad, Medios sociales, Estrategias de comunicación, Comunicación móvil, Planificación de la comunicación