Relación entre comunicación interna e identidad corporativa en el personal de la Municipalidad Provincial Gran Chimú, 2023
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Date
2024
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Universidad Nacional de Trujillo
Abstract
La presente investigación tuvo como objetivo determinar la relación que existe entre la comunicación interna y la identidad corporativa en el personal de la Municipalidad Provincial Gran Chimú, 2023. La investigación se realizó con un enfoque cuantitativo, tipo no experimental, diseño descriptivo – correlacional de corte transversal. La muestra estuvo representada por los 130 colaboradores de la Municipalidad Provincial Gran Chimú. Para la recolección de datos, se aplicó un cuestionario para la variable comunicación interna y otro para la variable identidad corporativa; los cuales fueron elaborados en base a la escala de Likert, validados a través de juicio de expertos y la confiabilidad fue demostrada a través del Alfa de Cronbach. Los datos obtenidos fueron analizados estadísticamente usando baremos y la prueba no paramétrica de correlación Rho Spearman. El resultado de Rho Spearman arrojó un nivel de significancia de 0.000, menor a 0.05, determinando que existe relación entre la comunicación interna y la identidad corporativa; asimismo, gracias al coeficiente de 0.602 se concluye que la relación es positiva considerable.
The objective of this research was to determine the relationship that exists between internal communication and the corporate identity of the staff of the Gran Chimú Provincial Municipality, 2023. The research was carried out with a quantitative approach, non experimental type, descriptive - correlational design. cross-section. The sample was represented by the 130 employees of the Provincial Municipality of Gran Chimú. For data collection, a questionnaire was applied for the internal communication strategies variable and another for the corporate identity variable, which were developed based on the Likert scale, validated through expert judgment and reliability was demonstrated through Cronbach's Alpha. The data obtained were statistically analyzed using scales and the non parametric Rho Spearman correlation test. Rho Spearman's result showed a significance level of 0.000, less than 0.05, determining that there is a relation between internal communication strategies and corporate identity; Likewise, thanks to the coefficient of 0.602, it is concluded that the relation is considerable positive.
The objective of this research was to determine the relationship that exists between internal communication and the corporate identity of the staff of the Gran Chimú Provincial Municipality, 2023. The research was carried out with a quantitative approach, non experimental type, descriptive - correlational design. cross-section. The sample was represented by the 130 employees of the Provincial Municipality of Gran Chimú. For data collection, a questionnaire was applied for the internal communication strategies variable and another for the corporate identity variable, which were developed based on the Likert scale, validated through expert judgment and reliability was demonstrated through Cronbach's Alpha. The data obtained were statistically analyzed using scales and the non parametric Rho Spearman correlation test. Rho Spearman's result showed a significance level of 0.000, less than 0.05, determining that there is a relation between internal communication strategies and corporate identity; Likewise, thanks to the coefficient of 0.602, it is concluded that the relation is considerable positive.
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Keywords
Comunicación, Comunicación interactiva, Identidad, Comunicación interpersonal