Oferta turística local de las agencias de viajes del centro histórico de Trujillo – año 2024
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Date
2024
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Universidad Nacional de Trujillo
Abstract
La tesis denominado Oferta turística local de las agencias de viajes del centro histórico de Trujillo- año 2024, se realizó en la ciudad de Trujillo con el propósito de conocer las características de la oferta turística local que ofrecen las agencias de viajes del centro histórico de Trujillo, en término de producto se ha encontrado que los atractivos turísticos más utilizados dentro de los tours son los culturales porque incluyen a Huacas del Sol y la Luna, Complejo Arqueológico de Chan Chan y el balneario de Huanchaco. En término de precio es un costo variable porque depende de muchos factores, como el grupo de personas, procedencia, preferencia del idioma en el guiado. Y en término de promoción es que la mayoría de las agencias de viajes promocionan sus paquetes turísticos de manera informal con la ayuda de “jaladores” para incrementar las ventas, y el uso de redes sociales es limitado porque las agencias enfocan la mayoría de tiempo en los volantes promocionales. Los métodos que se utilizaron fueron método descriptivo, el cual facilitó el conocimiento de manera detallada de las características que presenta la oferta turística local, comprendiendo los productos, precios y promoción; además se usó el método inductivo – deductivo, que permitió identificar la situación global de las agencias de viajes donde todos estos elementos analizados de manera individual nos llevó a la conclusión general de cómo se caracteriza actualmente la oferta turística local de las agencias de viajes del centro histórico de Trujillo
ABSTRACT This thesis called Local tourist offer of travel agencies in the historic center of Trujillo - year 2024, was carried out in the city of Trujillo with the purpose of knowing the characteristics of the local tourist offer offered by travel agencies in the historic center of Trujillo, in terms of product it has been found that the most used tourist attractions within the tours are the cultural ones because they include Huacas del Sol y la Luna, Chan Chan Archaeological Complex and the Huanchaco spa. In terms of price it is a variable cost because it depends on many factors, such as the group of people, origin, language preference in the guide. And in terms of promotion, most travel agencies promote their tourist packages informally with the help of "jaladores" to increase sales, and the use of social networks is limited because the agencies focus most of their time on promotional flyers. The methods used were a descriptive method, which facilitated detailed knowledge of the characteristics of the local tourist offer, including products, prices and promotion; in addition, the inductive-deductive method was used, which allowed us to identify the overall situation of travel agencies where all these elements analyzed individually led us to the general conclusion of how the local tourist offer of travel agencies in the historic center of Trujillo is currently characterized
ABSTRACT This thesis called Local tourist offer of travel agencies in the historic center of Trujillo - year 2024, was carried out in the city of Trujillo with the purpose of knowing the characteristics of the local tourist offer offered by travel agencies in the historic center of Trujillo, in terms of product it has been found that the most used tourist attractions within the tours are the cultural ones because they include Huacas del Sol y la Luna, Chan Chan Archaeological Complex and the Huanchaco spa. In terms of price it is a variable cost because it depends on many factors, such as the group of people, origin, language preference in the guide. And in terms of promotion, most travel agencies promote their tourist packages informally with the help of "jaladores" to increase sales, and the use of social networks is limited because the agencies focus most of their time on promotional flyers. The methods used were a descriptive method, which facilitated detailed knowledge of the characteristics of the local tourist offer, including products, prices and promotion; in addition, the inductive-deductive method was used, which allowed us to identify the overall situation of travel agencies where all these elements analyzed individually led us to the general conclusion of how the local tourist offer of travel agencies in the historic center of Trujillo is currently characterized
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Keywords
Paquete turístico, Satisfacción del turista, Turismo en Trujillo