Perfil del visitante del Área de Conservación Privada (ACP) Lomas del Cerro Campana año 2019 para su desarrollo turístico
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Date
2019
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Universidad Nacional de Trujillo
Abstract
El Informe final de tesis titulado: Perfil del visitante del Área de Conservación Privada (ACP) Lomas del Cerro Campana año 2019 para su desarrollo turístico, permitió determinar el perfil que presenta el visitante del ACP Lomas del Cerro Campana para luego relacionarlo con el perfil del visitante del destino turístico Trujillo con la finalidad de precisar la demanda potencial e identificar en base a la data obtenida, la ruta más idónea dentro de las que actualmente existen para ser implementada y puesta en el mercado turístico. Esta investigación por su orientación es aplicada y por su diseño es descriptiva cuasi experimental, en la que se empleó los métodos: deductivo, descriptivo y analítico-sintético, así como el Modelo de la lista valores de vida (LOV) y el Sistema de valores y estilos de vida (VALS). Las técnicas usadas fueron la observación, el fichaje, la encuesta y la entrevista. En los resultados se obtuvo que el visitante del ACP, es en mayor porcentaje varón de procedencia nacional, principalmente de la región La Libertad, con una edad promedio de 21 años, es soltero y no tiene hijos; presenta un nivel educativo universitario; tiene como ocupación estudiar y trabajar, pertenece al grupo ocupacional de empleados registrando ingresos y egresos económicos menores a S/500.00. Suele seguir las modas y tendencias, mostrando interés por liderar y por los nuevos desafíos, percibe que los viajes es una manera de salir de la rutina por lo que es importante organizarlos lo que repercute que organice sus viajes con 1 semana de anticipación, en general viaja los fines de semana. El actor que ejerce mayor influencia sobre él son los amigos, quienes se convierten en su compañía de viaje; su motivación primordial es escapar de la rutina y relajarse mediante la observación de la naturaleza y la realización de actividades de aventura, percibe sus intereses como rutinarios. Su dominio motivacional es buscar desafíos y vivencias extremas para sentirse bien consigo mismo y subir su autoestima en base al cumplimiento de los patrones sociales. Tiene una disposición de gasto turístico en el ACP Lomas del Cerro Campana de S/26.00 con un tiempo de permanencia menor a 1 día. Al compararlo con el visitante del destino Trujillo, se observa que son visitantes de características diferentes; siendo las más resaltantes, en la demografía; que se trata de un visitante con mayor edad ya que el promedio es 31 años, presenta un ingreso económico superior que el visitante del ACP Lomas del Cerro Campana y tiene como ocupación solo trabajar. En la psicografía, no suele seguir modas además de percibir sus intereses como innovadores. El actor que más influye en él y se convierte en su compañía de viaje es la familia. Su dominio motivacional es sentirse bien consigo mismo cumpliendo los patrones sociales en base al enriquecimiento intelectual. La motivación turística primordial es escapar de la rutina orientada a observar la naturaleza y visitar el centro de la ciudad, complejos arqueológicos, históricos y en general viaja durante período vacacional. Referente a la relación porcentual, según el perfil demográfico, existe una probabilidad de 18.1% de visitantes del destino Trujillo como demanda potencial hacia el ACP y de acuerdo al perfil psicográfico 16.7% según los valores de vida. Aunando ambos perfiles de identifica como la ruta más idónea de ser puesta al mercado la Ruta de los botánicos. La presente investigación está compuesta por una dedicatoria, agradecimiento, índice, presentación, resumen, abstract y resultados, que se refiere a las variables de investigación que son el perfil demográfico conformado por la cultura, ciclo de vida y situación económica y el perfil psicográfico evidenciado en el estilo de vida, personalidad, valores de vida y conducta de compra, así mismo la discusión, donde se abordó la relación de cada una de las características de los visitantes del destino turístico Trujillo como del Área de Conservación Lomas del Cerro Campana, que conllevó a la proyección de la demanda potencial; finalizando en conclusiones, recomendaciones y referencias bibliográficas empleadas.
ABSTRACT The final thesis report entitled: Visitor Profile of the Private Conservation Area (ACP) Lomas del Cerro Campana year 2019 for its tourism development, allowed to determine the profile of the visitor to the ACP Lomas del Cerro Campana and then relate it to the visitor profile of the tourist destination Trujillo in order to specify the potential demand and identify based on the data obtained, the most suitable route within those that currently exist to be implemented and put into the tourism market. This research, because of its orientation, is applied and because of its design is descriptive and quasi-experimental, in which the following methods were used: deductive, descriptive and analytical-synthetic, as well as the List of Life Values (LOV) Model and the Value and Lifestyle System (VALS). The techniques used were observation, recording, survey and interview. The results show that the ACP's visitors are a greater percentage of national males, mainly from the department of La Libertad, with an average age of 21, are single and have no children; they have a university education; their occupation is studying and working, and they belong to the occupational group of employees with economic income and expenses of less than S/500.00. He usually follows trends and tendencies, showing interest in leading and new challenges, perceives that traveling is a way to get out of the routine so it is important to organize it. This is why he organizes his trips with 1 week in advance, in general he travels for the purpose of traveling. The actor who exerts greater influence on him are the friends, who become his travel company; his primary motivation is to escape from the routine and to relax by means of the observation of the nature and the accomplishment of adventure activities, he perceives his interests like routine. His motivational domain is to seek challenges and extreme experiences to feel good about himself and to raise his self-esteem based on the fulfillment of social patterns. He has a disposition of tourist expenditure in the ACP Lomas del Cerro Campana of S/26.00 with a time of stay of less than 1 day. When compared with the visitor to Trujillo, it can be seen that they are visitors with different characteristics; the most notable differences are in demographics; they are older visitors, since the average is 31 years old, they have a higher economic income than the visitor to the ACP Lomas del Cerro Campana and their only occupation is to work. In the psychography, he does not usually follow fashions and perceives his interests as innovative. The actor that most influences him and becomes his travel companion is his family. His motivational domain is to feel good about himself by complying with social patterns, but on the basis of intellectual enrichment. The main tourist motivation is to escape from routine, but oriented to observe nature and visit the city center, archeological and historical complexes and in general he travels during vacation periods. Regarding the percentage relation, according to the demographic profile, there is a probability of 18.1% of visitors of the destination Trujillo as a potential demand towards the ACP and according to the psychographic profile 16.7% according to the life values. The present research is composed by a dedication, gratefulness, index, presentation, summary, abstract and results, which refers to the variables of research that are the demographic profile conformed by the culture, cycle of life and economic situation and the psychographic profile evidenced in the style of life, personality, values of life and behavior of purchase, also the discussion, where the relation of each one of the characteristics of the visitors of the tourist destiny Trujillo like of the Area of Conservation Lomas del Cerro Campana was approached, that led to the projection of the potential demand; ending in conclusions, recommendations and bibliographical references used.
ABSTRACT The final thesis report entitled: Visitor Profile of the Private Conservation Area (ACP) Lomas del Cerro Campana year 2019 for its tourism development, allowed to determine the profile of the visitor to the ACP Lomas del Cerro Campana and then relate it to the visitor profile of the tourist destination Trujillo in order to specify the potential demand and identify based on the data obtained, the most suitable route within those that currently exist to be implemented and put into the tourism market. This research, because of its orientation, is applied and because of its design is descriptive and quasi-experimental, in which the following methods were used: deductive, descriptive and analytical-synthetic, as well as the List of Life Values (LOV) Model and the Value and Lifestyle System (VALS). The techniques used were observation, recording, survey and interview. The results show that the ACP's visitors are a greater percentage of national males, mainly from the department of La Libertad, with an average age of 21, are single and have no children; they have a university education; their occupation is studying and working, and they belong to the occupational group of employees with economic income and expenses of less than S/500.00. He usually follows trends and tendencies, showing interest in leading and new challenges, perceives that traveling is a way to get out of the routine so it is important to organize it. This is why he organizes his trips with 1 week in advance, in general he travels for the purpose of traveling. The actor who exerts greater influence on him are the friends, who become his travel company; his primary motivation is to escape from the routine and to relax by means of the observation of the nature and the accomplishment of adventure activities, he perceives his interests like routine. His motivational domain is to seek challenges and extreme experiences to feel good about himself and to raise his self-esteem based on the fulfillment of social patterns. He has a disposition of tourist expenditure in the ACP Lomas del Cerro Campana of S/26.00 with a time of stay of less than 1 day. When compared with the visitor to Trujillo, it can be seen that they are visitors with different characteristics; the most notable differences are in demographics; they are older visitors, since the average is 31 years old, they have a higher economic income than the visitor to the ACP Lomas del Cerro Campana and their only occupation is to work. In the psychography, he does not usually follow fashions and perceives his interests as innovative. The actor that most influences him and becomes his travel companion is his family. His motivational domain is to feel good about himself by complying with social patterns, but on the basis of intellectual enrichment. The main tourist motivation is to escape from routine, but oriented to observe nature and visit the city center, archeological and historical complexes and in general he travels during vacation periods. Regarding the percentage relation, according to the demographic profile, there is a probability of 18.1% of visitors of the destination Trujillo as a potential demand towards the ACP and according to the psychographic profile 16.7% according to the life values. The present research is composed by a dedication, gratefulness, index, presentation, summary, abstract and results, which refers to the variables of research that are the demographic profile conformed by the culture, cycle of life and economic situation and the psychographic profile evidenced in the style of life, personality, values of life and behavior of purchase, also the discussion, where the relation of each one of the characteristics of the visitors of the tourist destiny Trujillo like of the Area of Conservation Lomas del Cerro Campana was approached, that led to the projection of the potential demand; ending in conclusions, recommendations and bibliographical references used.
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Keywords
Perfil demográfico del turista , Demanda turística, Perfil psicográfico del turista