Publication: Implementación de KPIs en la gestión de créditos y cobranzas en la empresa AGREVO ANDINA SAC.
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Date
2024
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Publisher
Universidad Nacional de Trujillo
Abstract
El otorgamiento de créditos ha sido una herramienta muy utilizada por las empresas para aumentar considerablemente sus ventas, pero siempre debe ir de la mano de una gestión adecuada de la cobranza, para que los créditos otorgados puedan ser recuperados, las acciones de la empresa deben estar enmarcada bajo las políticas que van a orientar el proceso de evaluación de los solicitantes de crédito, estableciendo las pautas para la cobranza de manera eficiente y profesional, estas políticas deben estar de acuerdo con el objetivo de la empresa, por ende para asegurar el desarrollo económico y financiero de la empresa se propuso e implementó políticas de créditos y cobranzas más estrictos, así como la evaluación a través de KPIs para medir el desempeño del área de créditos y cobranzas en cada zona y se puedan tomar las acciones correctivas necesarias que permitan a la empresa cumplir con los objetivos propuestos y lograr su sostenibilidad en el tiempo. En resumen, la gestión de créditos y cobranzas de forma profesional permitió disminuir la tasa de morosidad de la empresa Agrevo Andina SAC.
ABSTRACT The granting of credits has been a tool widely used by companies to considerably increase their sales, but it must always go hand in hand with adequate collection management, so that the credits granted can be recovered, the company's shares must be framed under the policies that will guide the evaluation process of credit applicants, establishing the guidelines for collection in an efficient and professional manner, these policies must be in accordance with the objective of the company, therefore to ensure economic development and financial of the company, stricter credit and collection policies were proposed and implemented, as well as the evaluation through KPIs to measure the performance of the credit and collections area in each area and the necessary corrective actions can be taken to allow the company meet the proposed objectives and achieve sustainability over time. In summary, professional credit and collection management made it possible to reduce the delinquency rate of the company Agrevo Andina SAC.
ABSTRACT The granting of credits has been a tool widely used by companies to considerably increase their sales, but it must always go hand in hand with adequate collection management, so that the credits granted can be recovered, the company's shares must be framed under the policies that will guide the evaluation process of credit applicants, establishing the guidelines for collection in an efficient and professional manner, these policies must be in accordance with the objective of the company, therefore to ensure economic development and financial of the company, stricter credit and collection policies were proposed and implemented, as well as the evaluation through KPIs to measure the performance of the credit and collections area in each area and the necessary corrective actions can be taken to allow the company meet the proposed objectives and achieve sustainability over time. In summary, professional credit and collection management made it possible to reduce the delinquency rate of the company Agrevo Andina SAC.
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Keywords
Gestión de créditos, Gestión de cobranzas, Morosidad