Publication: Gestión empresarial y competitividad en comerciantes minoristas del Mercado Zonal Palermo, Trujillo 2023
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Date
2024
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Universidad Nacional de Trujillo
Abstract
Esta investigación tuvo como objetivo determinar la relación existente entre la gestión empresarial y la competitividad en comerciantes minoristas del Mercado Zonal Palermo, Trujillo 2023. Con un enfoque cuantitativo, se utilizó una metodología descriptivo-relacional con un diseño no experimental y transversal. El método aplicado fue analítico, estadístico y sintético, y la población estuvo compuesta por 1,200 comerciantes minoristas, de los cuales se seleccionó una muestra de 291 participantes. Se empleó una encuesta con un cuestionario como técnica e instrumento de recolección de datos. Los resultados descriptivos indicaron que el nivel de gestión empresarial es bajo de acuerdo al 37,8%, mientras que, el nivel de competitividad es medio de acuerdo al mismo porcentaje. En cuanto al análisis inferencial, existe una relación significativa entre la gestión empresarial y la competitividad, con coeficientes de correlación de Spearman de 0,709 para la dimensión de innovación, 0,726 para la dimensión de mejora, 0,715 para la dimensión de capacidad, y 0,728 para la competitividad general, todos con significancia bilateral de 0,000. Estos hallazgos concluyen que una mejor gestión empresarial está positivamente asociada con una mayor competitividad, subrayando la importancia de fortalecer las prácticas de gestión para mejorar el desempeño y la posición competitiva de los comerciantes en el mercado.
ABSTRACT The objective of this research was to determine the relationship between business management and competitiveness in retailers in the Mercado Zonal Palermo, Trujillo 2023. With a quantitative approach, a descriptive-relational methodology was used with a non-experimental and cross-sectional design. The method applied was analytical, statistical and synthetic, and the population consisted of 1,200 retailers, from which a sample of 291 participants was selected. A questionnaire survey was used as the data collection technique and instrument. The descriptive results indicated that the level of business management is low according to 37.8%, while the level of competitiveness is medium according to the same percentage. As for inferential analysis, there is a significant relationship between business management and competitiveness, with Spearman correlation coefficients of 0.709 for the innovation dimension, 0.726 for the improvement dimension, 0.715 for the capability dimension, and 0.728 for overall competitiveness, all with bilateral significance of 0.000. These findings conclude that better business management is positively associated with higher competitiveness, underlining the importance of strengthening management practices to improve the performance and competitive position of traders in the marketplace.
ABSTRACT The objective of this research was to determine the relationship between business management and competitiveness in retailers in the Mercado Zonal Palermo, Trujillo 2023. With a quantitative approach, a descriptive-relational methodology was used with a non-experimental and cross-sectional design. The method applied was analytical, statistical and synthetic, and the population consisted of 1,200 retailers, from which a sample of 291 participants was selected. A questionnaire survey was used as the data collection technique and instrument. The descriptive results indicated that the level of business management is low according to 37.8%, while the level of competitiveness is medium according to the same percentage. As for inferential analysis, there is a significant relationship between business management and competitiveness, with Spearman correlation coefficients of 0.709 for the innovation dimension, 0.726 for the improvement dimension, 0.715 for the capability dimension, and 0.728 for overall competitiveness, all with bilateral significance of 0.000. These findings conclude that better business management is positively associated with higher competitiveness, underlining the importance of strengthening management practices to improve the performance and competitive position of traders in the marketplace.
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Keywords
Servicio al cliente, Calidad de atención, Satisfacción del cliente, Calidad