Publication: Marketing mix y la satisfacción del cliente de la empresa Tejidos de Punto Esmila, Trujillo – 2022
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Date
2023
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Universidad Nacional de Trujillo
Abstract
La presente investigación tiene como objetivo general, determinar la relación entre el Marketing Mix y la Satisfacción del Cliente de la empresa Tejidos de Punto Esmila, Trujillo - 2022. El problema formulado fue: ¿Cuál es la relación entre el Marketing Mix y la Satisfacción del Cliente de la empresa Tejidos de Punto Esmila, Trujillo - 2022? y se planteó la hipótesis: El Marketing Mix se relaciona de manera directa con la Satisfacción del Cliente de la empresa Tejidos de Punto Esmila, Trujillo - 2022. Así mismo, la población fue de 90 clientes, los cuales fueron tomados como muestra en su totalidad. El diseño de contrastación de la investigación fue descriptivo – correlacional porque se describió y analizó la relación entre las dos variables de estudio, en un momento determinado. En cuanto a la técnica de recolección de datos se utilizó la encuesta y el cuestionario como instrumento. De esta investigación se concluyó que la relación entre el Marketing Mix y la Satisfacción del Cliente se relacionan de manera positiva moderada.
ABASTRACT The general objective of this research is to determine the relationship between the Marketing Mix and Customer Satisfaction of the company Tejidos de Punto Esmila, Trujillo - 2022. The problem formulated was: What is the relationship between the Marketing Mix and Customer Satisfaction of the company Tejidos de Punto Esmila, Trujillo - 2022? and the hypothesis was stated: The Marketing Mix is directly related to Customer Satisfaction of the company Tejidos de Punto Esmila, Trujillo - 2022. Likewise, the population was 90 customers, which were taken as a sample in its entirety. The contrasting design of the research was descriptive-correlational because the relationship between the two study variables was described and analyzed at a given time. As for the data collection technique, the survey and the questionnaire were used as instruments. From this research it was concluded that the relationship between Marketing Mix and Customer Satisfaction are moderately positively related.
ABASTRACT The general objective of this research is to determine the relationship between the Marketing Mix and Customer Satisfaction of the company Tejidos de Punto Esmila, Trujillo - 2022. The problem formulated was: What is the relationship between the Marketing Mix and Customer Satisfaction of the company Tejidos de Punto Esmila, Trujillo - 2022? and the hypothesis was stated: The Marketing Mix is directly related to Customer Satisfaction of the company Tejidos de Punto Esmila, Trujillo - 2022. Likewise, the population was 90 customers, which were taken as a sample in its entirety. The contrasting design of the research was descriptive-correlational because the relationship between the two study variables was described and analyzed at a given time. As for the data collection technique, the survey and the questionnaire were used as instruments. From this research it was concluded that the relationship between Marketing Mix and Customer Satisfaction are moderately positively related.
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Keywords
Marketing mix, Satisfacción del cliente, Empresa de tejidos