Publication: Marketing mix y proceso de ventas en los clientes de botica “Medicina y Salud” E.I.R.L., distrito de Pueblo Nuevo, 2022
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Date
2023
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Universidad Nacional de Trujillo
Abstract
El presente trabajo de investigación tuvo como objetivo general: Determinar la relación entre el marketing mix y el proceso de ventas en los clientes de botica “Medicina y Salud” E.I.R.L., distrito de Pueblo Nuevo, 2022. La metodología empleada fue de tipo aplicada, de nivel descriptivo - correlacional, con enfoque cuantitativo, de diseño no experimental y de corte transversal. La población estuvo conformada por 320 clientes, con una muestra de 175 clientes, mediante un muestreo probabilístico. Se utilizó como técnica la encuesta y como instrumento el cuestionario conformado por 22 Preguntas en la escala de Likert, dicha encuesta sirvió para poder recolectar los datos de ambas variables y poder determinar el grado de correlación que poseen. Se pudo concluir la existencia de una correlación positiva muy fuerte según el coeficiente de correlación Rho de Spearman (0.861) entre las variables “Marketing mix” y “Proceso de ventas” de la botica Medicina y Salud E.I.R.L., distrito de Pueblo Nuevo, 2022.
ABSTRACT The present research work had as general objective: To determine the relationship between the marketing mix and the sales process in the clients of the pharmacy "Medicina y Salud" E.I.R.L., district of Pueblo Nuevo, 2022. The methodology used was of an applied type, of descriptive - correlational level, with a quantitative approach, non-experimental and cross-sectional design. The population consisted of 320 clients, with a sample of 175 clients, through a probabilistic sampling. The survey was used as a technique and as an instrument the questionnaire made up of 22 Questions on the Likert scale, this survey served to collect the data of both variables and to determine the degree of correlation they possess. It was possible to conclude the existence of a very strong positive correlation according to Spearman's Rho correlation coefficient (0.861) between the variables "Marketing mix" and "Sales process" of the Medicina y Salud E.I.R.L. apothecary, district of Pueblo Nuevo, 2022.
ABSTRACT The present research work had as general objective: To determine the relationship between the marketing mix and the sales process in the clients of the pharmacy "Medicina y Salud" E.I.R.L., district of Pueblo Nuevo, 2022. The methodology used was of an applied type, of descriptive - correlational level, with a quantitative approach, non-experimental and cross-sectional design. The population consisted of 320 clients, with a sample of 175 clients, through a probabilistic sampling. The survey was used as a technique and as an instrument the questionnaire made up of 22 Questions on the Likert scale, this survey served to collect the data of both variables and to determine the degree of correlation they possess. It was possible to conclude the existence of a very strong positive correlation according to Spearman's Rho correlation coefficient (0.861) between the variables "Marketing mix" and "Sales process" of the Medicina y Salud E.I.R.L. apothecary, district of Pueblo Nuevo, 2022.
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Keywords
Marketing mix, Ventas, Clientes