Publication: Estrategia comercial dentro del piso de ventas en el área de no alimentación en Hipermercados Tottus, periodo 2017-2022
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Date
2023
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Publisher
Universidad Nacional de Trujillo
Abstract
El presente trabajo suficiencia describe las funciones desempañadas como jefe Comercial en Hipermercados Tottus Trujillo y las estrategias comerciales planteadas para el piso de ventas, se describe la organización, en el contexto macro y micro para llegar a la descripción del desempeño laboral desarrollado en el periodo 2017 – 2022, se presentan los problemas detectados en la empresa y los objetivos que se plantean en la presentación del informe. Se analizan las teorías estudiadas dentro de la formación profesional relacionadas con la aplicación de estrategias comerciales que serán aplicadas para la solución de los problemas detectados y que ayudan al cumplimiento de las funciones, se analiza la labor desempeñada durante un periodo determinado y cómo es que las teorías han servido de base para el correcto cumplimiento de dichas funciones. A través de la elaboración de las estrategias comerciales dentro del piso de ventas en Hipermercados Tottus se busca dar solución a los problemas detectados, las metodologías que se usaron para llegar a la solución y los indicadores que miden el desempeño laboral. El objetivo del informe será realizar la apreciación crítica sobre la formación profesional que se recibió en la escuela de administración, es por ello se describen las teorías estudiadas y su aplicación en la empresa, ya que uno de los objetivos de la escuela es formar profesionales altamente capacitados y que tengan mayores oportunidades de inserción en el mercado laboral.
ABSTRACT The present sufficiency work describes the functions performed as Commercial Manager in Tottus Trujillo Hypermarkets and the commercial strategies proposed for the sales floor, the organization is described, in the macro and micro context to arrive at the description of the work performance developed in the period 2017 – 2022, the problems detected in the company and the objectives set out in the presentation of the report are presented. The theories studied within professional training related to the application of commercial strategies that will be applied to solve the problems detected and that help to fulfill the functions are analyzed, the work performed during a certain period is analyzed and how it is that the Theories have served as the basis for the correct fulfillment of these functions. Through the elaboration of commercial strategies within the sales floor in Tottus Hypermarkets, the aim is to provide solutions to the problems detected, the methodologies that were used to reach the solution and the indicators that measure work performance. The objective of the report will be to make a critical assessment of the professional training received at the school of administration, which is why the theories studied and their application in the company are described, since one of the objectives of the school is to train highly qualified professionals. trained and have greater opportunities for insertion in the labor market.
ABSTRACT The present sufficiency work describes the functions performed as Commercial Manager in Tottus Trujillo Hypermarkets and the commercial strategies proposed for the sales floor, the organization is described, in the macro and micro context to arrive at the description of the work performance developed in the period 2017 – 2022, the problems detected in the company and the objectives set out in the presentation of the report are presented. The theories studied within professional training related to the application of commercial strategies that will be applied to solve the problems detected and that help to fulfill the functions are analyzed, the work performed during a certain period is analyzed and how it is that the Theories have served as the basis for the correct fulfillment of these functions. Through the elaboration of commercial strategies within the sales floor in Tottus Hypermarkets, the aim is to provide solutions to the problems detected, the methodologies that were used to reach the solution and the indicators that measure work performance. The objective of the report will be to make a critical assessment of the professional training received at the school of administration, which is why the theories studied and their application in the company are described, since one of the objectives of the school is to train highly qualified professionals. trained and have greater opportunities for insertion in the labor market.
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Keywords
Estrategias comerciales, Ventas, Comercio