Publication: Gestión empresarial para el crecimiento de la empresa Infodem-Perú E.I.R.L.
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Date
2023
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Publisher
Universidad Nacional de Trujillo
Abstract
El presente informe de suficiencia profesional tiene como objetivo evidenciar como es la gestión empresarial en la empresa Infodem-Perú E.I.R.L. así como también las estrategias utilizadas en el periodo 2018-2023 que fueron utilizadas para resolver los problemas presentados. También se expone el proceso de cambio de actividades en modalidad 100 % presenciales a la modalidad 100 % virtual y cómo se logró superar las adversidades generadas por las restricciones del gobierno peruano a causa de la Covid-19 como fueron el distanciamiento social lo que nos impedía realizar eventos presenciales y generaba pérdidas por los compromisos de alquileres y pago de personal. Asimismo se expone las estrategias usadas para diferenciarnos de la competencia debido a que en el rubro de eventos académicos no hay barreras de ingreso de nuevos competidores; las alianzas estratégicas celebradas con instituciones de prestigio con lo cual Infodem-Perú se posiciona como una empresa seria que brinda capacitación de calidad y con certificación respaldada.
ABSTRACT The purpose of this professional sufficiency report is to show the business management of the company Infodem-Peru E.I.R.L. as well as the strategies used in the period 2018-2023 that were used to solve the problems presented. It also exposes the process of change of activities in 100% face-to-face modality to 100% virtual modality and how it was possible to overcome the adversities generated by the restrictions of the Peruvian government due to the Covid-19 as were the social distancing which prevented us from holding face-to-face events and generated losses due to rental commitments and payment of personnel. The strategies used to differentiate ourselves from the competition are also presented, since in the field of academic events there are no barriers to entry for new competitors; the strategic alliances entered into with prestigious institutions have positioned Infodem-Peru as a serious company that provides quality training and backed certification.
ABSTRACT The purpose of this professional sufficiency report is to show the business management of the company Infodem-Peru E.I.R.L. as well as the strategies used in the period 2018-2023 that were used to solve the problems presented. It also exposes the process of change of activities in 100% face-to-face modality to 100% virtual modality and how it was possible to overcome the adversities generated by the restrictions of the Peruvian government due to the Covid-19 as were the social distancing which prevented us from holding face-to-face events and generated losses due to rental commitments and payment of personnel. The strategies used to differentiate ourselves from the competition are also presented, since in the field of academic events there are no barriers to entry for new competitors; the strategic alliances entered into with prestigious institutions have positioned Infodem-Peru as a serious company that provides quality training and backed certification.
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Keywords
Gestión empresarial, Crecimiento empresarial, Gestión estratégica