Publication: Responsabilidad social empresarial y su incidencia en la gestión de stakeholders de la empresa Organic International Perú S.A.C, 2019
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Date
2021
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Publisher
Universidad Nacional de Trujillo
Abstract
La presente investigación se desarrolló con el objetivo de Determinar la incidencia de la responsabilidad social empresarial en la gestión de stakeholders de la empresa Organic International Perú S.A.C, 2019, presenta un tipo de investigación descriptivo – correlacional, la población de estudio estuvo constituida por 146 Stakeholders de la empresa Organic International Perú S.A.C, para determinar la muestra de estudio se empleó el muestreo por conveniencia, tomando al mismo número de la población, la técnica de recolección de datos empleada fue la encuesta con su instrumento cuestionario, y se validó con el Coeficiente de Alfa de Cronbach obteniendo un índice de 0.9991 puntos, se creó una base de datos en hoja de cálculo de Excel, las gráficas y tablas se trabajaron en formato APA, para la correlación entre variables se utilizó al coeficiente de correlación de Pearson y el resultado se ubicó en la escala de Hernández, Fernández, & Baptista (2014), posterior al análisis de datos, la presente investigación se concluye de la siguiente manera: Se determinó la incidencia de la responsabilidad social empresarial en la gestión de stakeholders de la empresa Organic International Perú S.A.C, 2019, la cual es positiva, ya que incrementó el nivel de las dimensiones de la gestión de stakeholders de regular a bueno, la relación existente entre la responsabilidad social empresarial y la gestión de stakeholders de la empresa Organic International Perú S.A.C, 2019, es de 0.9161 puntos, ubicada en la escala de Spearman como una correlación positiva muy fuerte.
ABSTRACT The present investigation was developed with the objective of determining the incidence of corporate social responsibility in the management of stakeholders of the company Organic International Peru SAC, 2019, it presents a type of descriptive - correlational investigation, the study population consisted of 146 Stakeholders from the company Organic International Peru SAC, to determine the study sample, convenience sampling was used, taking the same number of the population, the data collection technique used was the survey with its questionnaire instrument, and it was validated with the Coefficient Cronbach's Alpha obtaining an index of 0.9991 points, a database was created in an Excel spreadsheet, the graphs and tables were worked in APA format, for the correlation between variables the Pearson's correlation coefficient was used and the result was placed on the Hernández, Fernández, & Baptista scale (2014), after the Data analysis, this research concludes as follows: The incidence of corporate social responsibility in the management of stakeholders of the company Organic International Peru SAC, 2019 was determined, which is positive, since it increased the level of dimensions of stakeholder management from fair to good, the relationship between corporate social responsibility and stakeholder management of the company Organic International Peru SAC, 2019, is 0.9161 points, located on the Spearman scale as a very positive correlation strong
ABSTRACT The present investigation was developed with the objective of determining the incidence of corporate social responsibility in the management of stakeholders of the company Organic International Peru SAC, 2019, it presents a type of descriptive - correlational investigation, the study population consisted of 146 Stakeholders from the company Organic International Peru SAC, to determine the study sample, convenience sampling was used, taking the same number of the population, the data collection technique used was the survey with its questionnaire instrument, and it was validated with the Coefficient Cronbach's Alpha obtaining an index of 0.9991 points, a database was created in an Excel spreadsheet, the graphs and tables were worked in APA format, for the correlation between variables the Pearson's correlation coefficient was used and the result was placed on the Hernández, Fernández, & Baptista scale (2014), after the Data analysis, this research concludes as follows: The incidence of corporate social responsibility in the management of stakeholders of the company Organic International Peru SAC, 2019 was determined, which is positive, since it increased the level of dimensions of stakeholder management from fair to good, the relationship between corporate social responsibility and stakeholder management of the company Organic International Peru SAC, 2019, is 0.9161 points, located on the Spearman scale as a very positive correlation strong
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Keywords
Responsabilidad social empresarial, Grupos de interés