Publication: Cartera de productos y creación de valor al cliente en la Empresa Comercial Golf Center S.A.C., Huamachuco, 2022
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Date
2023
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Universidad Nacional de Trujillo
Abstract
La presente tesis tuvo como objetivo general, establecer la relación que existe entre la cartera de productos y la creación de valor al cliente en la empresa comercial Golf Center S.A.C., Huamachuco, 2022. El problema de investigación formulado fue ¿Qué relación existe entre la cartera de productos y la creación de valor al cliente en la empresa comercial Golf Center S.A.C., Huamachuco, 2022? El diseño de investigación fue de tipo no experimental, de diseño transeccional-correlacional. La población se conformó por 950 clientes, siendo la muestra de 274; para la recolección de datos se utilizó la encuesta y entrevista, siendo los instrumentos respectivos el cuestionario y la guía de entrevista. Entre los principales resultados se tiene que tanto la variable cartera de productos como la creación de valor que ofrece la empresa califica a nivel regular. Concluyendo que según la correlación Rho de Spearman (r=0.65 y una significancia de 0.00) existe una relación positiva moderada y significativa entre la cartera de productos y la creación de valor al cliente en Golf Center S.A.C., Huamachuco. Es decir, si la cartera de productos es de calidad, la creación de valor también será de calidad.
ABSTRACT The general objective of this thesis was to establish the relationship that exists between the product portfolio and the creation of customer value in the commercial company Golf Center S.A.C., Huamachuco, 2022. The research problem formulated was: What relationship exists between the portfolio of products and the creation of customer value in the commercial company Golf Center S.A.C., Huamachuco, 2022? The research design was of a non-experimental type, of a transectional-correlational design. The population was made up of 950 clients, with a sample of 274; For data collection, the survey and interview were used, the respective instruments being the questionnaire and the interview guide. Among the main results is that both the product portfolio variable and the value creation offered by the company qualify regularly. Concluding that according to Spearman's Rho correlation (r=0.65 and a significance of 0.00) there is a moderate and significant positive relationship between the product portfolio and the creation of customer value in Golf Center S.A.C., Huamachuco. In other words, if the product portfolio is of quality, the creation of value will also be of quality.
ABSTRACT The general objective of this thesis was to establish the relationship that exists between the product portfolio and the creation of customer value in the commercial company Golf Center S.A.C., Huamachuco, 2022. The research problem formulated was: What relationship exists between the portfolio of products and the creation of customer value in the commercial company Golf Center S.A.C., Huamachuco, 2022? The research design was of a non-experimental type, of a transectional-correlational design. The population was made up of 950 clients, with a sample of 274; For data collection, the survey and interview were used, the respective instruments being the questionnaire and the interview guide. Among the main results is that both the product portfolio variable and the value creation offered by the company qualify regularly. Concluding that according to Spearman's Rho correlation (r=0.65 and a significance of 0.00) there is a moderate and significant positive relationship between the product portfolio and the creation of customer value in Golf Center S.A.C., Huamachuco. In other words, if the product portfolio is of quality, the creation of value will also be of quality.
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Keywords
Cartera de productos, Creación de valor, Clientes