Influencia de un plan estratégico de Marketing sobre el incremento de la participación en el mercado de la empresa Maquinegocios SAC.
| dc.contributor.advisor | Mostacero Llerena, Janett | |
| dc.contributor.author | Carrasco Huancas, Violeta Fiorella | |
| dc.date.accessioned | 9/28/2016 18:12 | |
| dc.date.available | 9/28/2016 18:12 | |
| dc.date.issued | 2013 | |
| dc.description | La presente tesis tiene como objetivo principal elaborar una propuesta de plan estratégico de marketing para ser aplicado en la empresa Maquinegocios con la finalidad de determinar la influencia que ejerce sobre la participación en el mercado de la empresa. Debido a la alta competitividad que las empresas comercializadoras actualmente afrontan, surge una serie de necesidades por parte de estas por alcanzar una mejor participación en el mercado y lograr la preferencia en sus clientes. El problema a estudiar es el siguiente, ¿Cuál es la influencia de un Plan Estratégico de Marketing sobre el incremento de la participación en el mercado de la empresa Maquinegocios de Trujillo 2012?; teniendo como hipótesis que, la influencia de un Plan Estratégico de Marketing sobre el incremento de la participación en el mercado, es positivo en la empresa Maquinegocios de Trujillo - 2012. Debido a este análisis empresarial combinado con el grado de competitividad que la empresa presenta, surge la necesidad de elaborar un Plan Estratégico de Marketing que sirva para mejorar la gestión de la empresa Maquinegocios creando estrategias adecuadas a sus objetivos logrando así, conseguir su desarrollo y ampliar el bienestar que como empresa le genera a la sociedad. La empresa actualmente no cuenta con un sistema de planificación, ya que el tipo de administración que la caracteriza es la reactiva ya que responde frente a las situaciones del entorno y no se anticipa a los cambios, es por esto que no cuenta con una visión y misión establecidas, las mismas que son propuestas en el presente trabajo. | es_ES |
| dc.description.abstract | This thesis aims to develop a proposed main Strategic Marketing Plan to be applied in the Company Maquinegocios order to determine its influence on the market share of the company. Due to the high competitiveness that marketers face today , comes a range of needs from these to achieve a better market share and achieve customer preference . The problem to study is the following , what is the influence of a Strategic Marketing Plan on increasing the market share of the company Maquinegocios Trujillo 2012? , Having as hypotheses , The influence of a Strategic Marketing Plan on increasing the market share , the company is positive Maquinegocios Trujillo - 2012. Because of this business analysis combined with the degree of competitiveness of the reporting enterprise , the need to develop a Strategic Marketing Plan that serves to improve the management of the company Maquinegocios creating appropriate strategies and achieving goals , getting your development and expand welfare as a company generates for society. The company currently does not have a planning system , as the type of administration that is characterized as reactive response against environmental situations and is not expected to change, which is why not have a vision and mission established , the same that are proposed in this work. The marketing or marketing management includes not only strategic planning but also its implementation , which is why in the present theoretical concepts that allow us to channel the objectives of the study , Chapter I: This chapter refers to the general aspects , its history , the formulation of the problem, hypothesis and objectives , Chapter II describes the conceptual framework , ie the variables that were considered important and also will support the understanding and application of the research , Chapter III describes the materials and methods to be used for the development of research, chapter IV : this chapter shows the results of the data collection field work was conducted to clients and potential clients of the company , chapter V describes the general aspects of the company history , activity areas works with the company and its future projections, chapter VI : this chapter contains the strategic Marketing Plan , detailing the outline of the strategic marketing plan , analysis of the business environment , formulation of objectives , formulation of strategies, action plans which includes those who are responsible and budget to execute the strategic marketing plan . . Already in Chapter VII presents the study's conclusions and recommendations developed respectively. | es_ES |
| dc.identifier.uri | https://hdl.handle.net/20.500.14414/2521 | |
| dc.language.iso | spa | es_PE |
| dc.publisher | Universidad Nacional de Trujillo | es_ES |
| dc.relation.ispartofseries | A;1963 | |
| dc.rights | info:eu-repo/semantics/openAccess | es_PE |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | es_PE |
| dc.source | Universidad Nacional de Trujillo | es_ES |
| dc.source | Repositorio institucional - UNITRU | es_ES |
| dc.subject | Plan estrategico de marketing | es_ES |
| dc.subject | Empresas comercializadoras | es_ES |
| dc.subject | Gestion de la empresa | es_ES |
| dc.title | Influencia de un plan estratégico de Marketing sobre el incremento de la participación en el mercado de la empresa Maquinegocios SAC. | es_ES |
| dc.type | info:eu-repo/semantics/bachelorThesis | es_ES |
| thesis.degree.discipline | Administración | |
| thesis.degree.grantor | Universidad Nacional de Trujillo.Facultad de Ciencias Economicas | |
| thesis.degree.level | Título Profesional | |
| thesis.degree.name | Licenciado en Administración |
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