Propuesta de Plan de Comunicación Social para prevenir VIH/SIDA en estudiantes de la Universidad Nacional de Trujillo (UNT), 2023
No Thumbnail Available
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Nacional de Trujillo
Abstract
La presente investigación tuvo como objetivo general realizar una “Propuesta de plan de comunicación para prevenir VIH/SIDA en estudiantes de la Escuela de Ingeniería Mecánica de la Universidad Nacional de Trujillo (UNT), 2023”. La investigación es básica y responde a un enfoque mixto. Este estudio tuvo como población a los alumnos universitarios de quinto, sétimo y noveno ciclo de la Escuela de Ingeniería Mecánica, en la que se aplicó una encuesta a 90 alumnos, varones y mujeres con la finalidad de conocer el grado de conocimiento que tienen acerca del VIH/ SIDA, las formas de prevención y los métodos de protección que usan, así como el medio de información que más emplean para estar informados. La encuesta arrojó que, del total de encuestados, sólo el 58 % de estudiantes indican que utilizan métodos de protección, mientras que 33 % no lo hacen. Asimismo, también se obtuvo que el 74 % de los varones encuestados afirman ser ellos quienes deciden el método anticonceptivo que utilizan en pareja. El estudio concluyó en la posibilidad de concientizar sobre la prevención del VIH/SIDA acerca de la importancia del uso del preservativo. Además, se determinó usar el Facebook, como medio de información y comunicación fundamental dentro de este plan comunicacional, relacionando la fan page con links de páginas webs de instituciones involucradas en el tema de salud, para lograr la interacción y participación de los jóvenes, a través de las publicaciones que realicen o compartiendo sus experiencias o vivencias.
The general objective of this research was to carry out a “Proposal for a communication plan to prevent HIV/AIDS in students of the School of Mechanical Engineering of the National University of Trujillo (UNT), 2023”. The research is basic and responds to a mixed approach. This study had as its population university students of the fifth, seventh and ninth cycle of the School of Mechanical Engineering, in which a survey was applied to 90 students, men and women in order to know the degree of knowledge they have about the HIV/AIDS, the forms of prevention and protection methods they use, as well as the means of information they most use to be informed. The survey showed that, of the total number of respondents, only 58 % of students indicate that they use protection methods, while 33 % do not. Likewise, it was also found that 74 % of the men surveyed claim to be the ones who decide the contraceptive method they use as a couple. The study concluded with the possibility of raising awareness about HIV/AIDS prevention about the importance of condom use. In addition, it was determined to use Facebook as a fundamental means of information and communication within this communication plan, relating the fan page with links to websites of institutions involved in the issue of health, to achieve interaction and participation of young people, to through the publications they make or sharing their experiences or experiences.
The general objective of this research was to carry out a “Proposal for a communication plan to prevent HIV/AIDS in students of the School of Mechanical Engineering of the National University of Trujillo (UNT), 2023”. The research is basic and responds to a mixed approach. This study had as its population university students of the fifth, seventh and ninth cycle of the School of Mechanical Engineering, in which a survey was applied to 90 students, men and women in order to know the degree of knowledge they have about the HIV/AIDS, the forms of prevention and protection methods they use, as well as the means of information they most use to be informed. The survey showed that, of the total number of respondents, only 58 % of students indicate that they use protection methods, while 33 % do not. Likewise, it was also found that 74 % of the men surveyed claim to be the ones who decide the contraceptive method they use as a couple. The study concluded with the possibility of raising awareness about HIV/AIDS prevention about the importance of condom use. In addition, it was determined to use Facebook as a fundamental means of information and communication within this communication plan, relating the fan page with links to websites of institutions involved in the issue of health, to achieve interaction and participation of young people, to through the publications they make or sharing their experiences or experiences.
Description
Keywords
Comunicación, Salud, Medicina preventiva, Medios sociales, Sida