Plan de Comunicación Estratégica para promover la inclusión en los hogares de los usuarios del Centro del Adulto Mayor (CAM) de EsSalud de Trujillo, 2021
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Date
2023
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Universidad Nacional de Trujillo
Abstract
La presente investigación tiene como objetivo general demostrar que un plan de comunicación estratégica promueve la inclusión en los hogares de los usuarios del Centro del Adulto Mayor de EsSalud de Trujillo, 2021. El estudio, de acuerdo al diseño, es preexperimental, con un solo grupo bajo el enfoque del paradigma cuantitativo. Fue realizada con una muestra de 38 adultos del Centro del Adulto Mayor de EsSalud, en Trujillo, a quienes se aplicó un pre test y post test. Se recolectó información mediante la observación a modo de diagnóstico y también a través de un cuestionario para identificar el nivel de inclusión, conocimientos y autoestima de la población muestral. Para el procesamiento de datos, se seleccionó, clasificó y organizó tablas debidamente tabuladas y luego de aplicar el plan estratégico de comunicación, se determinó que el grupo mejoró significativamente en la inclusión en sus respectivos hogares con lo cual se perfila una mejor disposición para optimizar sus estilos de vida. Se sugiere a la organización Adulto Mayor de EsSalud de Trujillo la aplicación permanente del presente Plan de comunicación estratégica en las familias de los usuarios de dicho centro para fortalecer la comunicación en sus hogares y de este modo los adultos mayores puedan llevar una vida digna, sana y de calidez hogareña.
The general objective of this research is to demonstrate that a strategic communication plan promotes the inclusion in the homes of the users of the EsSalud Center for the Elderly in Trujillo, 2021. The study, according to the design, is pre-experimental, with a single group under the quantitative paradigm approach. It was carried out with a sample of 38 adults from the EsSalud Center for the Elderly, in Trujillo, to whom a pre-test and post-test was applied. Information was collected through observation as a diagnosis and also through a questionnaire to identify the level of inclusion, knowledge and self-esteem of the sample population. For data processing, duly tabulated tables were selected, classified and organized, and after applying the strategic communication plan, it was determined that the group significantly improved in inclusion in their respective households, which outlines a better disposition to optimize their lifestyles. It is suggested to the EsSalud Senior Citizen Organization of Trujillo the permanent application of this Strategic Communication Plan in the families of the users of said center to strengthen communication in their homes and in this way the older adults can lead a dignified, healthy and warm home life.
The general objective of this research is to demonstrate that a strategic communication plan promotes the inclusion in the homes of the users of the EsSalud Center for the Elderly in Trujillo, 2021. The study, according to the design, is pre-experimental, with a single group under the quantitative paradigm approach. It was carried out with a sample of 38 adults from the EsSalud Center for the Elderly, in Trujillo, to whom a pre-test and post-test was applied. Information was collected through observation as a diagnosis and also through a questionnaire to identify the level of inclusion, knowledge and self-esteem of the sample population. For data processing, duly tabulated tables were selected, classified and organized, and after applying the strategic communication plan, it was determined that the group significantly improved in inclusion in their respective households, which outlines a better disposition to optimize their lifestyles. It is suggested to the EsSalud Senior Citizen Organization of Trujillo the permanent application of this Strategic Communication Plan in the families of the users of said center to strengthen communication in their homes and in this way the older adults can lead a dignified, healthy and warm home life.
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Keywords
Comunicación, Comunicación y desarrollo, Estrategias de comunicación, Familia