Sistema de información web para dinamizar la gestión comercial de la empresa Salud Ocular E.I.R.L. de Pacasmayo
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Date
2025-05
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Universidad Nacional de Trujillo
Abstract
La presente investigación tiene como principal objetivo dinamizar la gestión comercial de la empresa Salud Ocular E.I.R.L. de Pacasmayo. El diseño de la investigaci0ón es pre-experimental usando toma de datos de pretest y postest. Se calculó la muestra por indicador de cada una de las poblaciones procedentes, para el nivel de satisfacción de los usuarios se tuvo una muestra de 5 colaboradores con un muestreo por conveniencia, se estimó 80 tomas de tiempo de generación de reportes y 192 búsquedas de productos, con un muestreo aleatorio simple.
Para la recolección de datos se emplearon las técnicas de revisión documental, observación directa y encuesta, teniendo por instrumentos la hoja de registro, cronómetro y un cuestionario, respectivamente. El cuestionario fue validado por 3 expertos y la prueba de Kendall concluyó que había concordancia entre el criterio de jueces con un nivel de significancia del 5%. Para la consistencia interna se realizó una prueba para hallar el valor del alfa de Cronbach, el que fue igual a 0.938, superior a 0.80 que es el mínimo requerido para pasar la prueba de confiabilidad.
Para contrastar las hipótesis se aplicaron pruebas de normalidad de Shapiro Wilk y de Kolmogórov-Smirnov-Lilliefors y se comprobó que, con un margen de error del 5%. Para contrastar las hipótesis se emplearon una prueba t para grupos paread0s y prueba de Mann Whitney para los indicadores de tiempo. Las pruebas estadísticas inferenciales permitieron concluir, que el sistema de información de comercialización dinamiza la gestión comercial de la empresa Salud Ocular E.I.R.L. de Pacasmayo, consiguiéndose satisfacer cada objetivo y aceptar cada una de las hipótesis planteadas con un nivel de confianza del 95%.
The main objective of this research is to boost the commercial management of the company Salud Ocular E.I.R.L. by Pacasmayo. The research design is pre-experimental using pretest and posttest data collection. The sample was calculated by indicator from each of the populations coming from, for the level of user satisfaction there was a sample of 5 collaborators with convenience sampling, 80 report generation time frames and 192 product searches were estimated. , with simple random sampling. To collect data, the techniques of documentary review, direct observation and survey were used, with the recording sheet, stopwatch and a questionnaire as instruments, respectively. The questionnaire was validated by 3 experts and the Kendall test concluded that there was agreement between the judges' criteria with a significance level of 5%. For internal consistency, a test was carried out to find the value of Cronbach's alpha, which was equal to 0.938, higher than 0.80, which is the minimum required to pass the reliability test. To test the hypotheses, Shapiro Wilk and Kolmogorov-Smirnov-Lilliefors normality tests were applied and it was found that, with a margin of error of 5%. To test the hypotheses, a t test for paired groups and a Mann Whitney test for time indicators were used. The inferential statistical tests allowed us to conclude that the marketing information system energizes the commercial management of the company Salud Ocular E.I.R.L. of Pacasmayo, managing to satisfy each objective and accept each of the hypotheses raised with a confidence level of 95%.
The main objective of this research is to boost the commercial management of the company Salud Ocular E.I.R.L. by Pacasmayo. The research design is pre-experimental using pretest and posttest data collection. The sample was calculated by indicator from each of the populations coming from, for the level of user satisfaction there was a sample of 5 collaborators with convenience sampling, 80 report generation time frames and 192 product searches were estimated. , with simple random sampling. To collect data, the techniques of documentary review, direct observation and survey were used, with the recording sheet, stopwatch and a questionnaire as instruments, respectively. The questionnaire was validated by 3 experts and the Kendall test concluded that there was agreement between the judges' criteria with a significance level of 5%. For internal consistency, a test was carried out to find the value of Cronbach's alpha, which was equal to 0.938, higher than 0.80, which is the minimum required to pass the reliability test. To test the hypotheses, Shapiro Wilk and Kolmogorov-Smirnov-Lilliefors normality tests were applied and it was found that, with a margin of error of 5%. To test the hypotheses, a t test for paired groups and a Mann Whitney test for time indicators were used. The inferential statistical tests allowed us to conclude that the marketing information system energizes the commercial management of the company Salud Ocular E.I.R.L. of Pacasmayo, managing to satisfy each objective and accept each of the hypotheses raised with a confidence level of 95%.
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Keywords
SOCIAL SCIENCES::Statistics, computer and systems science::Informatics, computer and systems science