“Estrategias de Gestión Turística Municipal en el fomento de la festividad de San Isidro Labrador de Moche”
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Date
2023
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Universidad Nacional de Trujillo
Abstract
El turismo desde un punto de vista social en los últimos años ha sufrido diversas transformaciones debido a la globalización y donde el territorio juega un papel muy importante. Esta investigación tiene como objetivo plantear estrategias de gestión turística Municipal que inciden en la promoción efectiva de la en la festividad de San Isidro Labrador. La investigación se establece en la medida de Cómo la festividad de San Isidro ha generado afluencia turística lograda a través de la gestión turística municipal de Moche y cómo ésta gestión a través de estrategias de fomento, repercutiría en la dinamización socioeconómica del sector La metodología se refiere a un estudio correlacional en el marco de un enfoque cuantitativo, utilizando la encuesta y la observación como técnicas de recolección de datos. Los instrumentos fueron el cuestionario y la libreta de campo, respectivamente. Los resultados nos revelan que las estrategias de gestión turística municipal definidas desde la política pública en turismo, se relacionan con el fomento de la festividad de San Isidro Labrador en Moche. Asimismo, se plantea como aporte a la investigación el diseño de las estrategias de gestión turística Municipal que orienta responsablemente y revalora lo atributos culturales, espirituales y turístico de la festividad. Se concluye que una buena estrategia formulada con acciones coherentes basadas en el trabajo conjunto, coordinado, y sostenibles, permitan mantener a la festividad de San Isidro Labrador en el tiempo, como un producto turístico, posicionado y eficientemente promocionado, trayendo consigo el crecimiento del flujo turístico y por ende el desarrollo socio económico y cultural de distrito de Moche
Tourism from a social point of view in recent years has undergone various transformations due to globalization and where the territory plays a very important role. This research aims to propose municipal tourism management strategies that affect the effective promotion of the festival of San Isidro Labrador. The investigation is established in the measure of how the festivity of San Isidro has generated tourist influx achieved through the municipal tourist management of Moche and how this management through promotion strategies, would have an impact on the socioeconomic revitalization of the sector The methodology refers to to a correlational study within the framework of a quantitative approach, using the survey and observation as data collection techniques. The instruments were the questionnaire and the field notebook, respectively. The results reveal that the municipal tourism management strategies defined from the public policy on tourism are related to the promotion of the festival of San Isidro Labrador in Moche. Likewise, the design of Municipal tourism management strategies that responsibly guides and revalues the cultural, spiritual and tourist attributes of the festivity is proposed as a contribution to the research. It is concluded that a good strategy formulated with coherent actions based on joint, coordinated, and sustainable work, allows to maintain the festival of San Isidro Labrador over time, as a tourist product, positioned and efficiently promoted, bringing with it the growth of the flow tourism and therefore the socio-economic and cultural development of the Moche district
Tourism from a social point of view in recent years has undergone various transformations due to globalization and where the territory plays a very important role. This research aims to propose municipal tourism management strategies that affect the effective promotion of the festival of San Isidro Labrador. The investigation is established in the measure of how the festivity of San Isidro has generated tourist influx achieved through the municipal tourist management of Moche and how this management through promotion strategies, would have an impact on the socioeconomic revitalization of the sector The methodology refers to to a correlational study within the framework of a quantitative approach, using the survey and observation as data collection techniques. The instruments were the questionnaire and the field notebook, respectively. The results reveal that the municipal tourism management strategies defined from the public policy on tourism are related to the promotion of the festival of San Isidro Labrador in Moche. Likewise, the design of Municipal tourism management strategies that responsibly guides and revalues the cultural, spiritual and tourist attributes of the festivity is proposed as a contribution to the research. It is concluded that a good strategy formulated with coherent actions based on joint, coordinated, and sustainable work, allows to maintain the festival of San Isidro Labrador over time, as a tourist product, positioned and efficiently promoted, bringing with it the growth of the flow tourism and therefore the socio-economic and cultural development of the Moche district
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Gestión turística municipal