Influencia de la publicidad gráfica en la decisión de compra en los niños clientes de Chuck E.Cheeses, Trujillo 2021
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Date
2022
Journal Title
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Volume Title
Publisher
Universidad Nacional de Trujillo
Abstract
La tesis tiene como objetivo determinar la influencia de la publicidad gráfica en la decisión de compra de los niños clientes de Chuck.E.Cheeses de Trujillo en 2021. El tipo de estudio según el nivel es explicativo, mientras el diseño es no experimental- descriptivo porque nuestros resultados fueron cuantitativos mediante el empleo de nuestros instrumentos. Para la recolección de datos se empleó dos técnicas de estudio: Primero, las encuestas hacia cien padres con nueve preguntas sobres sus hijos para conocer las actitudes de compra autónoma de sus niños y niñas al momento de recibir alguna publicidad de la empresa. Y el focus group a niños en un rango de 7 -12 años con preguntas ilustrativas de afiches publicitarios de Chuck e Cheese para analizar las perspectivas y actitudes cognitivas de clientes infantiles. Los resultados obtenidos indican que la mayor parte de los niños/as, sí influyen en sus padres en la decisión de compra al momento de tener un volante de la empresa y, a su vez, los niños y niñas clientes de Chuck.E.Cheeses reconocen la intención de las publicidades gráficas del restaurante.
The thesis has as objective to determine the influence of graphic advertising on the purchase decision of the child clients of Chuck. E. Cheeses de Trujillo in 2021. The type of study according to the level is explanatory, while the design is non-experimental-descriptive because our results will be quantitative through the use of our instruments. For data collection, two study techniques were used: First, surveys of 100 parents with 9 questions about their children to find out the autonomous purchasing attitudes of their boys and girls at the time of receiving some advertising from the company. And the focus gropus to children ages 7-12 with illustrative questions from Chuck e Cheese billboards to analyze the cognitive perspectives and attitudes of child clients. The results obtained indicate that most of the children do influence their parents in the purchase decision at the time of having a bussines flyer and, in turn, the children who are Chuck E Cheeses customers recognize the intention of graphic advertisements for restaurant.
The thesis has as objective to determine the influence of graphic advertising on the purchase decision of the child clients of Chuck. E. Cheeses de Trujillo in 2021. The type of study according to the level is explanatory, while the design is non-experimental-descriptive because our results will be quantitative through the use of our instruments. For data collection, two study techniques were used: First, surveys of 100 parents with 9 questions about their children to find out the autonomous purchasing attitudes of their boys and girls at the time of receiving some advertising from the company. And the focus gropus to children ages 7-12 with illustrative questions from Chuck e Cheese billboards to analyze the cognitive perspectives and attitudes of child clients. The results obtained indicate that most of the children do influence their parents in the purchase decision at the time of having a bussines flyer and, in turn, the children who are Chuck E Cheeses customers recognize the intention of graphic advertisements for restaurant.
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Keywords
Comunicación, Ciencias de la comunicación, Publicidad