Estrategias de comunicación de marketing y el posicionamiento de la empresa Data Cel SAC - Chepén 2019
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Date
2021
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Universidad Nacional de Trujillo
Abstract
El presente informe asumió como problema de investigación el siguiente enunciado: ¿Cuáles son las estrategias de comunicación de marketing que permiten incrementar el posicionamiento de la empresa DATA CEL SAC - Chepén 2019?, para lo cual se formuló la siguiente hipótesis: “Publicidad, Relaciones Públicas y Promoción de Ventas son las Estrategias de Comunicación de Marketing que permitirán incrementar el posicionamiento de la empresa DATA CEL SAC – Chepén 2019”. Razón que llevó a plantearse como objetivo general el “Comprobar si la Publicidad, Relaciones Públicas y Promoción de Ventas como Estrategias de Comunicación de Marketing permitirán incrementar el Posicionamiento de la empresa DATA CEL SAC - Chepén, 2019”. Se tuvo como población de estudio la Población Económicamente Activa (PEA) de la ciudad de Chepén (38540 pobladores), resultando como muestra 73 pobladores, los cuales fueron encuestados utilizando como instrumento de recolección de datos un cuestionario de elaboración propia. La investigación llegó a la siguiente conclusión: “La Publicidad, la Promoción de Ventas y las Relaciones Públicas son las Estrategias de Comunicación de Marketing que permitirán incrementar el Posicionamiento de la Empresa DATA CEL SAC – Chepén 2019, lo cual se comprobó con los resultados obtenidos al aplicar la encuesta”.
ABSTRACT: The present report assumed as a research problem the following statement: What are the marketing communication strategies that allow to increase the positioning of the company DATA CEL SAC - Chepén 2019? for which the following hypothesis was formulated: "Publicity, Public Relations and Promotion of Sales are the Marketing Communication Strategies that will allow to increase the Positioning of the company DATA CEL SAC - Chepén 2019". Reason that led to consider as a general objective the "Check whether Advertising, Public Relations and Sales Promotion as Marketing Communication Strategies will allow to increase the Positioning of the company DATA CEL SAC - Chepén, 2019". The Economically Active Population (PEA) of the city of Chepén was studied as a study population (38540 denizens), resulting as a sample 73 denizens, who were surveyed using a self-made questionnaire as a data collection instrument. The research reached the following conclusion: "Advertising, Sales Promotion and Public Relations are the Marketing Communication Strategies that will allow to increase the Positioning of the Company DATA CEL SAC - Chepén 2019, which was verified with the results obtained when applying the survey ".
ABSTRACT: The present report assumed as a research problem the following statement: What are the marketing communication strategies that allow to increase the positioning of the company DATA CEL SAC - Chepén 2019? for which the following hypothesis was formulated: "Publicity, Public Relations and Promotion of Sales are the Marketing Communication Strategies that will allow to increase the Positioning of the company DATA CEL SAC - Chepén 2019". Reason that led to consider as a general objective the "Check whether Advertising, Public Relations and Sales Promotion as Marketing Communication Strategies will allow to increase the Positioning of the company DATA CEL SAC - Chepén, 2019". The Economically Active Population (PEA) of the city of Chepén was studied as a study population (38540 denizens), resulting as a sample 73 denizens, who were surveyed using a self-made questionnaire as a data collection instrument. The research reached the following conclusion: "Advertising, Sales Promotion and Public Relations are the Marketing Communication Strategies that will allow to increase the Positioning of the Company DATA CEL SAC - Chepén 2019, which was verified with the results obtained when applying the survey ".
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Keywords
Estrategias de comunicación de marketing, Publicidad, Promoción de ventas, Relaciones públicas, Posicionamiento