Perfil y nivel de satisfacción de los turistas que visitan el distrito de Contumazá, región Cajamarca, 2023
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Date
2024
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Universidad Nacional de Trujillo
Abstract
La tesis denominada Perfil y nivel de satisfacción de los turistas que visitan el distrito de Contumazá, región Cajamarca, 2023, tuvo la finalidad de determinar el perfil del turista así como el nivel de satisfacción del mismo que visitan el distrito de Contumazá, obteniendo como resultados que los turistas en su mayoría son mujeres con un rango porcentual mínimo respecto a los varones, entre las edades de 25 a 45 años (millennials y centennials), en mayor porcentaje son solteros, predominan de nivel superior universitario y de profesión docentes, la procedencia de los turistas es de Trujillo, Cajamarca y Lima, con un promedio de 4 días de estadía y un gasto aproximado de 238 soles, donde su mayor motivación es visitar a sus familiares; así mismo se obtuvo un nivel de satisfacción 3 (algo satisfechos) para los indicadores de señalización turística, alimentación, lugares de recreación y seguridad en atractivos turísticos, mientras que para los indicadores de miradores turísticos, caminos peatonales, alojamiento, artesanía y seguridad en la ciudad el nivel de satisfacción fue de 4 (satisfechos). Los métodos que se utilizaron fueron el Analítico-Sintético y el etnográfico; las técnicas a usar fueron la observación directa, entrevista, y encuesta; los instrumentos empleados fueron: libreta de campo, cuestionario de entrevista, cuestionario de encuestas, cámara fotográfica digital y grabadora.
ABSTRACT The thesis called Profile and satisfaction level of tourists visiting the Contumazá district, Cajamarca region, 2023, had the purpose of determining the profile of the tourist as well as the level of satisfaction of those who visit the district of Contumazá, obtaining as results that the tourists are mostly women with a minimum percentage range compared to men, between the ages of 25 to 45 years (millennials and centennials), a greater percentage are single, predominantly from higher university level and teaching professions, the origin of the tourists is from Trujillo, Cajamarca and Lima, with an average of 4 days of stay and an approximate expense of 238 soles, where their greatest motivation is to visit their relatives; Likewise, a satisfaction level of 3 (somewhat satisfied) was obtained for the indicators of tourist signage, food, places of recreation and security in tourist attractions, while for the indicators of tourist viewpoints, pedestrian paths, accommodation, crafts and security in the city the satisfaction level was 4 (satisfied). The methods used were Analytical-Synthetic and ethnographic; the techniques to be used were direct observation, interview, and survey; the instruments used were: field notebook, interview questionnaire, survey questionnaire, digital camera and recorder.
ABSTRACT The thesis called Profile and satisfaction level of tourists visiting the Contumazá district, Cajamarca region, 2023, had the purpose of determining the profile of the tourist as well as the level of satisfaction of those who visit the district of Contumazá, obtaining as results that the tourists are mostly women with a minimum percentage range compared to men, between the ages of 25 to 45 years (millennials and centennials), a greater percentage are single, predominantly from higher university level and teaching professions, the origin of the tourists is from Trujillo, Cajamarca and Lima, with an average of 4 days of stay and an approximate expense of 238 soles, where their greatest motivation is to visit their relatives; Likewise, a satisfaction level of 3 (somewhat satisfied) was obtained for the indicators of tourist signage, food, places of recreation and security in tourist attractions, while for the indicators of tourist viewpoints, pedestrian paths, accommodation, crafts and security in the city the satisfaction level was 4 (satisfied). The methods used were Analytical-Synthetic and ethnographic; the techniques to be used were direct observation, interview, and survey; the instruments used were: field notebook, interview questionnaire, survey questionnaire, digital camera and recorder.
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Keywords
Demanda turística, Percepción del turista, Oferta turística