Plan de exportación de Arándanos Vaccinium corymbosum L., al mercado de Reino Unido
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Date
2017
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Universidad Nacional de Trujillo
Abstract
El propósito de este trabajo fue elaborar un plan de exportación de arándanos (Vaccinium corymbosum L.) frescos, mediante el análisis del comportamiento comercial de exportación e importación usando datos estadísticos disponibles del Centro de Comercio Internacional, ITC Trade Map, y del Sistema de Inteligencia Comercial, ADEX Data Trade, en el periodo 2010 al año 2016. Asimismo se identificó el mercado potencial a exportar con el método propuesto por la Comisión de Promoción del Perú para la Exportación y el Turismo, PROMPERU. El mercado identificado resulto ser el Reino Unido. Las exportaciones peruanas a este país presentan un crecimiento sustancial de US$ 170 mil dólares exportados en el 2012 a US$ 12 173 millones de dólares exportados en el 2015, por lo que Reino Unido se constituye un país con altas posibilidades de realizar negocios con éxito. La búsqueda de cliente fue determinada mediante la aplicación de una ruta propuesta para búsqueda de consignatario por número de manifiesto, registrada en la sección Aduanet de la plataforma virtual de la Superintendencia Nacional de Aduanas y Administración Tributaria, SUNAT. La evaluación económica a cinco años, determinó que el plan de exportación de arándanos frescos a Reino Unido es económicamente viable, con un con un VAN de US$ 56 318 dólares, TIR de 34% y requiere una inversión total de US$ 139 245 dólares. El modelo matemático predictivo de regresión lineal múltiple determinó que existe disminución de las cantidades exportadas ante un escenario económico político social, como el caso del Brexit suscitado en Reino Unido.
The purpose of this work was to develop a plan of export of fresh blueberries (Vaccinium corymbosum L.) by analyzing the commercial behavior of export and import using statistical data available from the International Trade Center, ITC Trade Map, and the Intelligence System ADEX Data Trade, in the period from 2010 to 2016. Likewise, the potential market to be exported was identified with the method proposed by the PROMPERU Commission for the Promotion of Peru for Export and Tourism. The identified market turned out to be the United Kingdom. Peruvian exports to this country show a substantial growth of US $ 170 thousand exported in 2012 to US $ 12 173 million dollars exported in 2015, so that the United Kingdom is a country with high chances of doing business successfully. The customer search was determined by applying a proposed route for consignee search by manifesto number, registered in the Aduanet section of the virtual platform of the National Superintendence of Customs and Tax Administration, SUNAT. The five-year economic assessment found that the plan to export fresh blueberries to the United Kingdom is economically viable, with a VAN of US $ 56 318 TIR of 34%, and requires a total investment of US $ 139 245. The predictive mathematical model determines that there is a decrease in the quantities exported in an economic social political scenario, as in the case of Brexit in the United Kingdom.
The purpose of this work was to develop a plan of export of fresh blueberries (Vaccinium corymbosum L.) by analyzing the commercial behavior of export and import using statistical data available from the International Trade Center, ITC Trade Map, and the Intelligence System ADEX Data Trade, in the period from 2010 to 2016. Likewise, the potential market to be exported was identified with the method proposed by the PROMPERU Commission for the Promotion of Peru for Export and Tourism. The identified market turned out to be the United Kingdom. Peruvian exports to this country show a substantial growth of US $ 170 thousand exported in 2012 to US $ 12 173 million dollars exported in 2015, so that the United Kingdom is a country with high chances of doing business successfully. The customer search was determined by applying a proposed route for consignee search by manifesto number, registered in the Aduanet section of the virtual platform of the National Superintendence of Customs and Tax Administration, SUNAT. The five-year economic assessment found that the plan to export fresh blueberries to the United Kingdom is economically viable, with a VAN of US $ 56 318 TIR of 34%, and requires a total investment of US $ 139 245. The predictive mathematical model determines that there is a decrease in the quantities exported in an economic social political scenario, as in the case of Brexit in the United Kingdom.
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Keywords
Exportaciones, Importaciones, Incoterm, Arándanos frescos, Brexit