Relación entre el uso de APP Financiera Confianza y la satisfacción de los clientes en Huarmaca – Piura, año 2023
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Date
2024
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Universidad Nacional de Trujillo
Abstract
La investigación tuvo como objetivo determinar la relación entre el uso de la App de Financiera Confianza y la satisfacción de los clientes en la localidad de Huarmaca, ubicado en la sierra de Piura en el año 2023. El tipo de investigación fue aplicada, de enfoque cuantitativo, de nivel descriptivo, diseño correlacional y corte transversal. Participaron en el estudio 98 clientes del canal App, a quienes se les aplico los instrumentos de recolección de datos válidos y confiables. Los resultados muestran que el 67.3% de los clientes de Financiera Confianza consideran que usan la App en un nivel alto, de la misma manera el 74.5% de los clientes señaló que se encuentran completamente satisfechos con la App de Financiera Confianza, los resultados estadísticos que existe una relación positiva y moderada entre las variables de esta investigación (rs= 0.596, p-valor < 0.05), concluyéndose que el uso de App influye significativamente en un 66% en la satisfacción de clientes de la Financiera Confianza en el distrito de Huarmaca, Piura.
ABSTRACT The objective of the research was to determine the relationship between the use of the Financiera Confianza App and customer satisfaction in the town of Huarmaca, located in the Piura mountains in the year 2023. The type of research was applied, with a quantitative approach, descriptive level, correlational design and cross-sectional. 98 clients of the App channel participated in the study, to whom valid and reliable data collection instruments were applied. The results show that 67.3% of Financiera Confianza clients consider that they use the App at a high level, in the same way 74.5% of clients indicated that they are completely satisfied with the Financiera Confianza App, the statistical results that There is a positive and moderate relationship between the variables of this research (rs= 0.596, p-value < 0.05), concluding that the use of the App significantly influences 66% of the satisfaction of clients of Financiera Confianza in the district of Huarmaca . , Piura.
ABSTRACT The objective of the research was to determine the relationship between the use of the Financiera Confianza App and customer satisfaction in the town of Huarmaca, located in the Piura mountains in the year 2023. The type of research was applied, with a quantitative approach, descriptive level, correlational design and cross-sectional. 98 clients of the App channel participated in the study, to whom valid and reliable data collection instruments were applied. The results show that 67.3% of Financiera Confianza clients consider that they use the App at a high level, in the same way 74.5% of clients indicated that they are completely satisfied with the Financiera Confianza App, the statistical results that There is a positive and moderate relationship between the variables of this research (rs= 0.596, p-value < 0.05), concluding that the use of the App significantly influences 66% of the satisfaction of clients of Financiera Confianza in the district of Huarmaca . , Piura.
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Keywords
Aplicaciones móviles, Satisfacción del cliente, Servicios financieros