El afiche
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Date
2020
Authors
Journal Title
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Publisher
Universidad Nacional de Trujillo
Abstract
Entendemos a la comunicación como un proceso por el cual se transmite o recibe una información. Cuando nosotros leemos un libro, escuchamos una canción u observamos una imagen, estamos siendo participes de un proceso comunicativo, mediante este proceso nosotros comprendemos e interpretamos lo que nos quieren dar a conocer los mensajes, es allí donde surge el afiche, con la finalidad de dar a conocer una información, utilizando no solo un texto sino también una imagen que servirá para una mejor interpretación y así capturar la atención del lector la cual es su intención ya que no solo leemos textos lingüístico verbales, sino también textos icónico-visuales. La forma de un afiche puede variar, captar la atención del público es lo primordial y para eso se utilizan diferentes recursos como colores, letra, tamaño, imágenes y lugares estratégicos para colocarlos y así lograr captar la atención de los lectores.
We understand communication as a process by which information is transmitted or received. When we read a book, listen to a song or observe an image, we are participating in a communicative process, through this process we understand and interpret the messages that others want us to know, it is here where the poster appears, in order to provide information, using not only a text but also an image that will serve for a better interpretation and in this way capture the reader's attention, which is their intention since we not only read verbal linguistic texts, but also iconic-visual texts. The shape of a poster can vary, capturing the attention of the public is the main purpose and for that, different resources are used such as colors, font, size, images and strategic places to place them and in this way achieve capturing the attention of readers.
We understand communication as a process by which information is transmitted or received. When we read a book, listen to a song or observe an image, we are participating in a communicative process, through this process we understand and interpret the messages that others want us to know, it is here where the poster appears, in order to provide information, using not only a text but also an image that will serve for a better interpretation and in this way capture the reader's attention, which is their intention since we not only read verbal linguistic texts, but also iconic-visual texts. The shape of a poster can vary, capturing the attention of the public is the main purpose and for that, different resources are used such as colors, font, size, images and strategic places to place them and in this way achieve capturing the attention of readers.
Description
Keywords
Educación, Educación secundaria, Comunicación, Imagen