Propuestas de herramientas de gestión para la banca personas y banca empresas del Banco GNB Perú S.A., periodo: 2017-2020
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Date
2021
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Universidad Nacional de Trujillo
Abstract
El presente trabajo de suficiencia profesional, se realiza basado en la experiencia adquirida como asistente de Administración de Ventas y analista de Banca Empresa en la empresa denominada Banco GNB Perú S.A., dedicada a brindar servicios de intermediación financiera. El objetivo principal es describir, analizar y proponer estrategias de solución a los problemas detectados dentro de los diversos procedimientos relacionados a los cuellos de botella dentro del proceso de verificación documentaria en el área de Banca Personal, la prospección de clientes, utilización y vigencia de facilidades crediticias por el lado de Banca Empresa. Cabe indicar que estos problemas en conjunto exponen a riesgo operativo y por ende pérdidas monetarias a la empresa, pérdidas de oportunidad de negocio y demoras en la atención al cliente, influyendo negativamente en los niveles de satisfacción y fidelización de los mismos. Para ello es que se han realizado diferentes propuestas para afrontar de mejor manera estos problemas, como cambios en el proceso actual de verificación de files en Banca Personal, propuestas de protocolos de prospección de clientes de Banca Empresa, propuesta de implementación de herramientas para mantener en niveles óptimos los niveles de utilización y vigencia de facilidades crediticias.
ABSTRACT: The present professional proficiency work is carried out based on the experience acquired as a Sales Management assistant and Corporate Bank analyst in the company called Banco GNB Perú S.A., dedicated to providing financial intermediation services.The main goal is to describe, analyze and propose solutions to the problems which have been detected within the various ones related to bottlenecks within the documentary verification process in the Personal Bank area, prospecting for clients, use a validity of credit facilities on the Corporate Bank area. It should be noted that these problems expose the company to operational risk and therefore monetary losses, losses of business opportunity and delays in customer service, negatively influencing their levels of satisfaction and loyalty. These are why different proposals have been made to face these problems, such as changes at optimal levels in the current verification process in Personal Bank area, proposals for prospecting protocols to Corporate Bank customers and a proposal for the implementation of tools to keep the levels of use and validity of credit facilities.
ABSTRACT: The present professional proficiency work is carried out based on the experience acquired as a Sales Management assistant and Corporate Bank analyst in the company called Banco GNB Perú S.A., dedicated to providing financial intermediation services.The main goal is to describe, analyze and propose solutions to the problems which have been detected within the various ones related to bottlenecks within the documentary verification process in the Personal Bank area, prospecting for clients, use a validity of credit facilities on the Corporate Bank area. It should be noted that these problems expose the company to operational risk and therefore monetary losses, losses of business opportunity and delays in customer service, negatively influencing their levels of satisfaction and loyalty. These are why different proposals have been made to face these problems, such as changes at optimal levels in the current verification process in Personal Bank area, proposals for prospecting protocols to Corporate Bank customers and a proposal for the implementation of tools to keep the levels of use and validity of credit facilities.
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Keywords
Herramientas de gestión, Facilidades crediticias, Sistema financiero