Planeación estratégica financiera y su incidencia en la liquidez de la empresa Sencon Servicios, Negocios y Construcción S.A.C., Trujillo 2022
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Date
2023
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Universidad Nacional de Trujillo
Abstract
La presente investigación se enfoca en la planeación estratégica financiera y su incidencia en la liquidez de la empresa Sencon Servicios Negocios y Construcción S.A.C., Trujillo 2022, esta investigación, busca definir y explicar la incidencia existente entre la planeación estratégica financiera y la liquidez de la empresa, para desarrollar las variables se aplicaron encuestas, entrevistas y un análisis documental. La metodología para desarrollar esta investigación, tuvo enfoque cualitativo y cuantitativo, siendo un diseño no experimental y con tipo de investigación descriptiva, aplicando el método analítico, el cual involucra principalmente a la variable liquidez. La presente investigación también busca proponer estrategias financieras y a su vez permite proponer la planeación estratégica financiera como herramienta para mejorar la liquidez de la empresa, mejorar la gestión de recursos y la toma de decisiones. Inicialmente se muestra un buen nivel de solvencia líquida en los estados financieros, sin embargo, luego de analizar los ratios financieros, se determina que la empresa cuenta con un bajo nivel de capacidad de pago, los cuales muestran su incapacidad de pago inmediata y la dependencia frente a terceros. A través de la investigación, se pudo determinar que la planeación estratégica financiera tiene una incidencia positiva en la liquidez de la empresa, generando beneficios tanto a los trabajadores como a la empresa, permitiendo así a los dirigentes de la empresa, gestionar mejor los recursos de la organización y a su vez, tomar mejores decisiones.
ABSTRACT This research focuses on the financial strategic planning and its impact on the liquidity of the company Sencon Servicios Negocios y Construcción S.A.C., Trujillo 2022, this research seeks to define and explain the existing impact between the financial strategic planning and the liquidity of the company, to develop the variables, surveys, interviews and a documentary analysis were applied. The methodology to develop this research had a qualitative and quantitative approach, being a non-experimental design and descriptive research type, applying the analytical method, which mainly involves the liquidity variable. This research also seeks to propose financial strategies and in turn allows proposing financial strategic planning as a tool to improve the company's liquidity, improve resource management and decision making. Initially, a good level of liquid solvency is shown in the financial statements; however, after analyzing the financial ratios, it is determined that the company has a low level of payment capacity, which shows its inability to pay immediately and its dependence on third parties. Through the research, it was determined that strategic financial planning has a positive impact on the company's liquidity, generating benefits for both the workers and the company, thus allowing the company's managers to better manage the organization's resources and, in turn, make better decisions.
ABSTRACT This research focuses on the financial strategic planning and its impact on the liquidity of the company Sencon Servicios Negocios y Construcción S.A.C., Trujillo 2022, this research seeks to define and explain the existing impact between the financial strategic planning and the liquidity of the company, to develop the variables, surveys, interviews and a documentary analysis were applied. The methodology to develop this research had a qualitative and quantitative approach, being a non-experimental design and descriptive research type, applying the analytical method, which mainly involves the liquidity variable. This research also seeks to propose financial strategies and in turn allows proposing financial strategic planning as a tool to improve the company's liquidity, improve resource management and decision making. Initially, a good level of liquid solvency is shown in the financial statements; however, after analyzing the financial ratios, it is determined that the company has a low level of payment capacity, which shows its inability to pay immediately and its dependence on third parties. Through the research, it was determined that strategic financial planning has a positive impact on the company's liquidity, generating benefits for both the workers and the company, thus allowing the company's managers to better manage the organization's resources and, in turn, make better decisions.
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Keywords
Planeación estratégica financiera, Liquidez, Toma de decisiones