Impacto de la estrategia empresarial alineada a las tecnologías de información sobre la rentabilidad de las Pymes Trujillo
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Date
2025
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Universidad Nacional de Trujillo
Abstract
El presente estudio analiza el impacto de las estrategias empresariales alineadas a las
tecnologías de información (TI) sobre la rentabilidad de las micro y pequeñas empresas
(MYPES) de la provincia de Trujillo, Perú, considerando su desempeño en los sectores de
calzado, panificación, metal mecánico y textil, antes y después de la pandemia. La
investigación utilizó un enfoque cuantitativo, con una muestra estratificada de 418
empresarios, y aplicó encuestas para evaluar tres dimensiones clave: marketing,
digitalización de procesos administrativos y gestión del recurso humano.
Los resultados evidenciaron que las MYPES que adoptaron estrategias basadas en TI
lograron una recuperación más rápida tras la pandemia, con mejoras significativas en la
eficiencia operativa y la calidad de sus productos. Sin embargo, se identificaron barreras
críticas para la implementación de estas estrategias, como los altos costos de inversión, la
falta de financiamiento y el limitado acceso al conocimiento técnico.
El estudio concluye que existe una relación directa entre la adopción de TI y el aumento de
la rentabilidad en las MYPES, siendo esencial equilibrar los recursos destinados a marketing,
digitalización y capacitación del personal. Se recomienda fortalecer la capacitación técnica,
implementar políticas públicas que faciliten el acceso al financiamiento, y fomentar una
cultura empresarial orientada a la innovación tecnológica y la protección de la propiedad
intelectual.
This study analyzes the impact of business strategies aligned with information technologies (IT) on the profitability of micro and small enterprises (MSEs) in the province of Trujillo, Peru, focusing on the performance of the footwear, bakery, metal-mechanic, and textile sectors before and after the pandemic. The research employed a quantitative approach with a stratified sample of 418 entrepreneurs and used surveys to evaluate three key dimensions: marketing, digitalization of administrative processes, and human resource management. The results showed that MSEs adopting IT-based strategies experienced a faster recovery after the pandemic, with significant improvements in operational efficiency and product quality. However, critical barriers to implementing these strategies were identified, such as high investment costs, lack of financing, and limited access to technical knowledge. The study concludes that there is a direct relationship between IT adoption and increased profitability in MSEs, emphasizing the need to balance resources across marketing, digitalization, and personnel training. Strengthening technical training, implementing public policies to facilitate access to financing, and fostering a business culture focused on technological innovation and intellectual property protection are recommended.
This study analyzes the impact of business strategies aligned with information technologies (IT) on the profitability of micro and small enterprises (MSEs) in the province of Trujillo, Peru, focusing on the performance of the footwear, bakery, metal-mechanic, and textile sectors before and after the pandemic. The research employed a quantitative approach with a stratified sample of 418 entrepreneurs and used surveys to evaluate three key dimensions: marketing, digitalization of administrative processes, and human resource management. The results showed that MSEs adopting IT-based strategies experienced a faster recovery after the pandemic, with significant improvements in operational efficiency and product quality. However, critical barriers to implementing these strategies were identified, such as high investment costs, lack of financing, and limited access to technical knowledge. The study concludes that there is a direct relationship between IT adoption and increased profitability in MSEs, emphasizing the need to balance resources across marketing, digitalization, and personnel training. Strengthening technical training, implementing public policies to facilitate access to financing, and fostering a business culture focused on technological innovation and intellectual property protection are recommended.
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Keywords
Estrategia empresarial, Tecnologías de información, MYPES, Rentabilidad, Innovación tecnológica