Publication: Estrategias de comunicación de social media y el posicionamiento de la empresa Kedin Barbershop del distrito de Casa Grande 2019
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Date
2019
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Journal ISSN
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Publisher
Universidad Nacional de Trujillo
Abstract
La presente investigación se realizó con la finalidad de analizar la relación de las estrategias de comunicación de social media y el posicionamiento de la empresa Kedin Barbershop del distrito de Casa Grande, 2019. Se realizó una investigación de campo de nivel descriptivo correlacional con dos variables, empleando los métodos: analítico, deductivo, inductivo y el estadístico. La recolección de datos se hizo a través de la técnica cuantitativa de la encuesta, la cual se realizó a las personas del sexo masculino del distrito Casa Grande, cada ítem con alternativas de respuesta en relación a la variable independiente: estrategias de comunicación de social media y de la variable dependiente: posicionamiento de la empresa. Se concluyó que las estrategias de comunicación de social media tiene una relación directa baja en el posicionamiento de la empresa Kedin Barbershop del Distrito de Casa Grande 2019 a un nivel de significancia de 0,05. Los clientes tienen una buena imagen del servicio brindado por la empresa; sin embargo, las estrategias de comunicación de social media son muy básicas, lo que no permite establecer un posicionamiento sólido.
Abstract: The present investigation was carried out with the aim of analyzing the relationship between communication strategies of social networks and the positioning of the company Kedin Barbershop in the Casa Grande district, 2019. A descriptive correlational field research was carried out with two variables, using the methods: analytical, deductive, inductive and statistical. Data collection was carried out using the quantitative technique of the survey, which was carried out on people from the Casa Grande district, each item with response alternatives in relation to the independent variable: communication strategies of social networks and of the dependent variable: positioning of the company. It was concluded that social media communication strategies have a low direct relationship in the positioning of the company Kedin Barbershop of the Casa Grande District 2019 at a significance level of 0.05. Customers have a good image of the service provided by the company; however, social media communication strategies are very basic, which does not allow establishing a solid position.
Abstract: The present investigation was carried out with the aim of analyzing the relationship between communication strategies of social networks and the positioning of the company Kedin Barbershop in the Casa Grande district, 2019. A descriptive correlational field research was carried out with two variables, using the methods: analytical, deductive, inductive and statistical. Data collection was carried out using the quantitative technique of the survey, which was carried out on people from the Casa Grande district, each item with response alternatives in relation to the independent variable: communication strategies of social networks and of the dependent variable: positioning of the company. It was concluded that social media communication strategies have a low direct relationship in the positioning of the company Kedin Barbershop of the Casa Grande District 2019 at a significance level of 0.05. Customers have a good image of the service provided by the company; however, social media communication strategies are very basic, which does not allow establishing a solid position.
Description
Keywords
Posicionamiento, Estrategias de comunicación