Publication: Endomarketing y compromiso organizacional en la cooperativa de ahorro y crédito Santo Cristo de Bagazán, Moyobamba - 2020
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Date
2021
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Universidad Nacional de Trujillo
Abstract
La investigación tiene como objetivo general determinar la relación que existe entre endomarketing y el compromiso organizacional en la Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba; se utilizó el diseño no experimental, correspondiente a una investigación descriptiva correlacional; la población y muestra está conformada por los colaboradores de la Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba, contando la agencia con 22 colaboradores. Como técnica se empleó la encuesta, y el instrumento que se aplicó fue el cuestionario. Como resultados se tiene que el 40.91% de los colaboradores indicaron que el nivel de endomarketing en la Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba es medio; el 40.91% de los colaboradores indicaron que el nivel de compromiso organizacional es medio. Como conclusión principal se tiene que el coeficiente de correlación de Rho de Spearman es 0.815, y grado de significación estadística de p < 0,05, por lo tanto, se rechaza la hipótesis nula y se acepta la hipótesis en estudio, determinando que: La relación entre el endomarketing y el compromiso organizacional en la Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba, es directa y significativa.
ABSTRACT The general objective of the research is to determine the relationship between endomarketing and organizational commitment in the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba; The non-experimental design was used, corresponding to a correlational descriptive investigation; The population and sample is made up of collaborators from the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba, with the agency having 22 collaborators. The survey was used as a technique, and the instrument that was applied was the questionnaire. As results, 40.91% of the collaborators indicated that the level of endomarketing in the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba is medium; 40.91% of the collaborators indicated that the level of organizational commitment is medium. The main conclusion is that Spearman's Rho correlation coefficient is 0.815, and a degree of statistical significance of p <0.05, therefore, the null hypothesis is rejected and the hypothesis under study is accepted, determining that: The relationship between endomarketing and organizational commitment in the Santo Cristo de Bagazán Savings and Credit Cooperative, Moyobamba, is direct and significant.
ABSTRACT The general objective of the research is to determine the relationship between endomarketing and organizational commitment in the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba; The non-experimental design was used, corresponding to a correlational descriptive investigation; The population and sample is made up of collaborators from the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba, with the agency having 22 collaborators. The survey was used as a technique, and the instrument that was applied was the questionnaire. As results, 40.91% of the collaborators indicated that the level of endomarketing in the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba is medium; 40.91% of the collaborators indicated that the level of organizational commitment is medium. The main conclusion is that Spearman's Rho correlation coefficient is 0.815, and a degree of statistical significance of p <0.05, therefore, the null hypothesis is rejected and the hypothesis under study is accepted, determining that: The relationship between endomarketing and organizational commitment in the Santo Cristo de Bagazán Savings and Credit Cooperative, Moyobamba, is direct and significant.
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Keywords
Compromiso organizacional, Cooperativa de ahorro y crédito