Publication: Cultura financiera para mejorar las ventas de productos y servicios, área de operaciones de Mibanco, Huamachuco, 2020
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Date
2021
Authors
Flores Altamirano Nidia Yeny
Journal Title
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Publisher
Universidad Nacional de Trujillo
Abstract
La presente investigación tuvo como objetivo general, determinar de qué manera la cultura financiera mejora las ventas de productos y servicios en el área de Operaciones en Mibanco, agencia Huamachuco, 2020. El problema respectivo fue ¿De qué manera la cultura financiera mejora las ventas de productos y servicios en el área de Operaciones en Mibanco, agencia Huamachuco, año 2020? El diseño de investigación utilizado fue tipo no experimental, de tipo descriptivo transeccional correlacional causal. La población estuvo conformada por los siete trabajadores, cuya muestra fue la misma (población censal); y 5779 clientes del área de Operaciones de la citada entidad financiera; la muestra respectiva de los clientes fue de 360. Se aplicó la técnica de la encuesta, con su instrumento, el cuestionario. Como principal resultado se tiene que el nivel de cultura financiera de los clientes de Mibanco es regular, por lo que la venta de los productos y servicios también se dan a nivel regular; esto significa que dichos clientes no tienen suficiente información y conocimientos sobre la importancia de contar con una cuenta de ahorros, invertir, y solicitar un préstamo financieros según las necesidades lo requieran.
ABSTRACT The general objective of this research was to determine how the public's financial culture improves the sales of products and services in the Operations area at Mibanco, Huamachuco agency, 2020. The respective problem was, in what way does the public's financial culture improves sales of products and services in the Operations area in Mibanco, Huamachuco agency, year 2020? The research design used was nonexperimental, descriptive transectional correlational causal type. The population was made up of the seven workers, whose sample was the same (census population); and 5779 clients of the Operations area of the aforementioned financial entity; the respective sample of clients was 360. The survey technique was applied, with its instrument, the questionnaire. The main result is that the level of financial culture of Mibanco clients is regular, so the sale of products and services is also regular; This means that these clients do not have enough information and knowledge about the importance of having a savings account, investing, and requesting a financial loan according to their needs.
ABSTRACT The general objective of this research was to determine how the public's financial culture improves the sales of products and services in the Operations area at Mibanco, Huamachuco agency, 2020. The respective problem was, in what way does the public's financial culture improves sales of products and services in the Operations area in Mibanco, Huamachuco agency, year 2020? The research design used was nonexperimental, descriptive transectional correlational causal type. The population was made up of the seven workers, whose sample was the same (census population); and 5779 clients of the Operations area of the aforementioned financial entity; the respective sample of clients was 360. The survey technique was applied, with its instrument, the questionnaire. The main result is that the level of financial culture of Mibanco clients is regular, so the sale of products and services is also regular; This means that these clients do not have enough information and knowledge about the importance of having a savings account, investing, and requesting a financial loan according to their needs.
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Keywords
Cultura financiera, Mibanco, Ventas