Publication: Innovación empresarial y su incidencia en la experiencia del cliente en D'lirios Eventos Huamachuco región La Libertad 2022
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Date
2023
Authors
Ticlia Escobedo, Lelis Humberto
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Publisher
Universidad Nacional de Trujillo
Abstract
La presente investigación tuvo como objetivo general ¿De qué manera la Innovación empresarial incide en la experiencia del cliente en D'lirios Eventos, Huamachuco, Región La Libertad, 2022? El tipo de investigación fue aplicada, de diseño no experimental, corte transversal, enfoque cuantitativo, de alcance descriptivo explicativo, la población muestral fue de 24 clientes, se usó como técnica la encuesta y como instrumento el cuestionario. Así mismo, sobre el nivel de innovación empresarial es alta. Del mismo modo el nivel de la experiencia del cliente es alto, Los resultados arrojaron una significancia de 0.118 donde indica que no existe incidencia entre Innovación empresarial y experiencia del cliente. Esto quiere decir que se acepta la hipótesis nula y se rechaza la hipótesis alterna. Calculando el modelo de regresión lineal simple con el método de entrada “Introducir” se logró obtener la ecuación de la regresión = 36.092 + 0.323 * (innovación empresarial), donde la puntuación de la experiencia del cliente incrementa 0.323 puntos en medida de que se mejore la innovación empresarial
ABSTRACT The general objective of this research was: How does business innovation affect the customer experience in D’lirios Eventos, Huamachuco, La Libertad region ,2022? The type of research is applied, non-experimental design, cross- sexttional, quantitative approach, descriptive-explanatory scope, the sample population was 24 clients. The survey was used as a technique and the questionnaire as an instrument. Likewisw, the level of business innovation is high. Likewise, the level of customer experience is high. The results showed a significance of 0.118 which indicates that there is no incidence between business innovation and customer experience. This means that the null hypothesis is accepted and the alternative hypothesis is rejected. By calculating the simple linear regression model with the “Enter” input method, it was possible to obtain the regression equation=36.092 + 0.323* (business innovation), where Customer experience score increases 0.323 points as business innovation improves.
ABSTRACT The general objective of this research was: How does business innovation affect the customer experience in D’lirios Eventos, Huamachuco, La Libertad region ,2022? The type of research is applied, non-experimental design, cross- sexttional, quantitative approach, descriptive-explanatory scope, the sample population was 24 clients. The survey was used as a technique and the questionnaire as an instrument. Likewisw, the level of business innovation is high. Likewise, the level of customer experience is high. The results showed a significance of 0.118 which indicates that there is no incidence between business innovation and customer experience. This means that the null hypothesis is accepted and the alternative hypothesis is rejected. By calculating the simple linear regression model with the “Enter” input method, it was possible to obtain the regression equation=36.092 + 0.323* (business innovation), where Customer experience score increases 0.323 points as business innovation improves.
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Keywords
Innovación empresarial, Cliente, Experiencia del cliente